Use VARStreet to start and manage your dropshipping business from the comforts of your home.
Ingram Micro is a leading distributor of technology products with operations in approximately 160 countries. Headquartered in Irvine, California, Ingram Micro has expertise in technology solutions, cloud, and supply chain solutions, allowing its business partners to run their operations efficiently in the markets they serve. The distributor has a wide network of resellers across the globe to ensure widespread access to its products and services.
Table of Contents
- 1 How the Reselling Industry Works
- 2 What is Dropshipping?
- 3 Advantages of a Dropshipping Business
- 4 How to Dropship Ingram Micro Products
- 5 Dropship Products from the Ingram Micro Catalog with VARStreet
How the Reselling Industry Works
A reseller buys products from the manufacturer or distributor and then resells them to the customer at a higher price for the purpose of making a profit.
As a reseller, you act as the middleman between the manufacturer or distributor, and the customer. The biggest advantage of starting a reseller business is that you don’t have to develop or manufacture your own products, yet can sell a wide range of products. Hence, the reseller business model is affordable, which makes it suitable for fresh entrepreneurs with limited resources.
The value-added reseller, as the name suggests, adds value to a product before selling it to the end-users. This model is usually typical of the IT industry. A VAR can ‘value-add’ in terms of software to a laptop, installation, services, etc. to give the customer an integrated turnkey solution.
What is Dropshipping?
Ingram Micro offers dropship services for its business partners. This has made it easy for resellers to sell Ingram Micro products.
So, what exactly is dropshipping? Dropshipping is a retail fulfillment method where an entrepreneur can sell products without owning any inventory. Instead, when an order is placed, the entrepreneur transfers the order along with shipping details to the supplier, who then ships the products directly to the customer. The entire order fulfillment process is handled by a third-party supplier, who might be a manufacturer or distributor.
Advantages of a Dropshipping Business
Dropshipping is the fastest and most popular way to launch an online store. It offers a host of benefits that can help you to excel in your online business. Some of them are discussed below:
Since it is not possible to predict market trends accurately, purchasing inventory upfront is a bit of a gamble. Just imagine getting stuck with ‘hundreds of dollars’ worth of unsold inventory. It can ruin your business. Dropshipping eliminates the need to buy large quantities of inventory in advance. You pay only when the product has been sold, thereby significantly reducing the risk of losing money. No dealing with excess inventory, out-of-stock shelves or products that are impractical to store.
Dropshipping enables you to launch your eCommerce store without worrying about inventory management, packaging or shipping products from your own warehouse. Start your online venture without the baggage of handling order fulfillment. As you are not holding inventory, you can add new products easily or remove the underperforming ones. With dropshipping, you have a virtually unlimited inventory, hence can offer a variety of products without the need to buy any real inventory.
Less Delivery Time
Today online consumers are not patient. No one likes to put up with longer shipping durations. They expect delivery of their products at the earliest. Longer the delivery time, higher will be the dissatisfaction. You can start a dropshipping store with fast shipping times by establishing a partnership with local suppliers. Partnering with local suppliers will ensure that customers no longer have to wait for months to receive their order.
Dropshipping provides a low investment way to start your online business. You can open your online store without large startup costs. All you need is a website, laptop and an internet connection. You don’t need a physical location or storage facility to start your dropshipping business. Dropshipping is particularly beneficial to small-sized businesses that don’t have the budget to purchase inventory in bulk. If you incorporate the right technology, you can run your dropshipping business anytime from anywhere.
Focus on Marketing
In a dropshipping business model, you don’t have to fulfill orders yourself. You have to only list the products on your store and the supplier will handle the rest. This gives you abundant time to focus on marketing your business. You can implement different marketing strategies to attract new customers and grow your business.
How to Dropship Ingram Micro Products
Get an Account with Ingram Micro
Firstly, you need to open an account with Ingram Micro to dropship their products. Provide all the necessary business information and complete the application process to establish an account with the distributor.
Design your E-commerce Store
Secondly, you need to set up an eCommerce store to sell Ingram Micro products online. Ingram Micro is unlikely to show interest in your application if you don’t have your own website. Since you want to sell Ingram Micro products, choose an ecommerce platform that allows you to easily import Ingram Micro catalog into your site.
Dropship Products from the Ingram Micro Catalog with VARStreet
An ecommerce platform like VARStreet will allow you to easily start a successful dropshipping business with Ingram Micro as your distributor. VARStreet has real-time XML integration with Ingram Micro. You can get your entire Ingram Micro catalog along with rich content into VARStreet application.
The Ingram Micro catalog in VARStreet has over 1.6 million products from 650+ brands across 25+ categories and 500+ sub-categories that you can easily sell online via VARStreet’s eCommerce platform. The Ingram Micro catalog in VARStreet is updated in real time, which means you always have access to the latest product information.
Start selling products from the Ingram Micro catalog in 6 Easy steps!
- Get an account with Ingram Micro
- Get VARStreet
- Your Ingram catalog is pulled into VARStreet
- Design your eCommerce store
- Market your store
- Start selling!
Once a customer places an order on your VARStreet ecommerce store, an automated PO can be sent to Ingram Micro. The distributor then packs and ships the order to your customer on your behalf.
As you can see it is really simple, convenient and quick to start selling Ingram Micro products using VARStreet. 4000+ VARs have used VARStreet for their VAR business, find out how you can too.
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