Setting up an eCommerce store entails a lot of planning and designing. And when the internet is your means of reaching customers, you must put extra thought and care into the design of your website.
It is a known fact that eCommerce websites attract millions and even billions of visitors monthly. Since your online presence is the only thing they see, you must ensure a smooth and impressive customer experience on the first go.
Setting up an online computer shop is no different. Now, you might be aware of how to sell a computer in an actual store, when the customer is in front of you and you can create a pitch based on the requirements and reactions of the customer.
However, in online businesses, you have to create a product with mass appeal and cover all bases with the hope that your visitor will be interested enough to make a purchase. Whether you’re selling software online or selling computers and laptops, your site design is of utmost importance.
A successful eCommerce website is all about choosing the right template, color schemes, graphics, content, and features. In addition, you must keep the customer’s perspective in mind and analyze the design as they would, at first glance.
In this article, we will talk about both these aspects of eCommerce design and help you strike the right balance between technicalities and style quotient. So, if you’re thinking of creating an eCommerce store for computers, look no further for some expert tips in design.
- 1. Select the right platform
- 2. Choose a template and theme
- 3. Incorporate all essential functionalities
- 4. Consult an expert
- 5. Optimize your home page and product pages
- 6. Use breadcrumbs and hamburger menus
- 7. Add high-quality images
- 8. Offer easy checkout options
- 9. Apply Fiits’ Law
- 10. Ensure efficient customer service and display reviews
1. Select the right platform
To set up a profitable computer shop online, you need to first select the right eCommerce platform, be it WooCommerce, Shopify, Sales Commerce Cloud, or so on.
The choice of platform should be based on several factors, like search engine optimization (SEO), exclusive features, ease of use, mobile-friendliness, professional dashboards, templates and themes, flexibility, customer support, etc. Based on the advantages of the platform and your requirements, select a platform to set up shop.
An additional aspect here is the budget. It does cost a certain amount to start an online computer accessories store. Don’t forget to factor in the cost of the domain, website creation, functionalities, delivery carrier, and any expert help in development, if needed.
2. Choose a template and theme
The last thing your store should be is boring or basic. Although there are several online templates and themes to choose from, go with the one that best suits your brand voice. Add a touch of uniqueness to it and you’re good to go.
Based on your business scale and budget, you can choose to either buy or download templates from theme providers or create a unique design from scratch for your online shop.
Needless to say, creating a completely unique design takes a lot of time, effort, and money. You can hire designers or UX/UI builders for expert help with this.
While using an existing template allows you a level of customization, creating a new design helps you stand out among competitors. This decision is key while creating an eCommerce store as it sets the tone for the rest of your design decisions.
3. Incorporate all essential functionalities
No matter how cool your website looks, the selling point should be its functionalities. Every electronics store has a set list of must-have features that must be incorporated before selling computers.
In terms of eCommerce, the chief factors are language, payment options, shipping details, checkout flow, currency, loading speed, third-party integration, and so on. We will talk about some of these maximum-impact functionalities as separate tips.
However, while conceptualizing your online store, make sure you keep user-friendliness in mind. Also, make your website compatible with mobile devices as a major chunk of prospective buyers search for products on their phones.
4. Consult an expert
This one is optional but advisable. Especially if you’re new to the business, you might not be aware of certain intricate details of how to sell computers online. In such a scenario, the best bet is to consult a website design and development company.
Hiring an expert will be money well-spent if you want your store to look sleek and professional. They will help turn your ideas and visualizations into reality.
There are several development agencies that can help you build and design your website. You can choose a suitable one based on your budget and scale. Go for the ones who build designs after taking your feedback and try their best to incorporate all features at a reasonable price.
5. Optimize your home page and product pages
The home page creates the first impression on the visitor’s mind. If you can nail this aspect, traffic and sales are bound to go up. Some simple tips to make the home page attractive are including visuals, displaying your latest product prominently, mentioning your best offers and deals, etc.
For selling computer software, it is a good idea to include brief information on the home page itself. However, a detailed look into a computer is best suited on the product page.
Make sure you include lists and bullet points for advanced features. Clearly state the specifications of the computer and provide all necessary details in a way that is visible to the user without having to read through paragraphs of content.
Another significant design aspect is sticky headers. You must have noticed that in some websites, the menu stays on top of the screen even if you scroll to the bottom of the page. These are called sticky headers.
Including it lets your customers retain access to the menu as it resizes with their scrolling activities. This way, they can quickly jump pages, access their cart, or go back to the home page if necessary.
Selling computers is not an easy task as they require significant investment on the part of the customer. Due to this, they consider several aspects before making the buying decision. This is where your menus can help.
Make sure you include detailed menus along with product listings. One such menu type is the hamburger. This consists of three horizontal lines that can be clicked to view a drop-down menu for navigation. They are highly suited to the mobile UI and give the user easy access to a lot of content.
The breadcrumbs navigation feature, on the other hand, is mainly used for checkout. The customer can see where they are in the checkout process and how much longer it will take to be completed. Providing this perspective ensures they don’t lose interest midway.
It also lets them click forward and backward to the different steps, ensuring that their information isn’t accidentally deleted by pressing the Back button. All of them contribute towards a smooth user experience and lead to creating loyal customers.
7. Add high-quality images
If you’re wondering how to sell accessories, computers, and software online, rest assured that images are a chief component to it. Nobody likes to scroll through pages of content without visual aids. Hence, make sure you add high-quality images to your eCommerce site.
Nowadays, adding videos and 360-degree images has become a common trend. This helps your customers understand the features of the computer or software, see it working in real-time, and get a perspective on the size and scale.
When you add many images to your website, you should also enable infinite scrolling. When a user visits to buy a computer, they wouldn’t like to click buttons for the next page after every few options. Infinite scrolling gives them the option to check out all your products without having to move to a different page.
8. Offer easy checkout options
As essential it is to optimize your product pages, it is equally crucial to streamline the checkout process. No customer likes to fill out pages of information or go through a lengthy process to buy a computer as they have probably spent a lot of time researching the perfect product.
Complicated checkouts discourage users from visiting your website further. Hence, you should consider letting them make a purchase after registering and also as a guest user.
Keep the checkout details page simple, give clear instructions on where to enter their details, and show them the shipping options and estimated arrival date. Once the purchase is confirmed, greet them with a confirmation page and let them know their product is on the way. Also, provide tracking options and order revisions whenever possible.
9. Apply Fiits’ Law
Fitts’ Law is a mathematical principle that states human beings are more attracted to objects that are larger and closer to them. This principle can be used in eCommerce to set up a computer accessories online store.
In your product pages, make the promotional content prominent, the “Add to Cart” button bigger, and the product images brighter. Align them towards the center and make the content colorful to attract more attention.
10. Ensure efficient customer service and display reviews
Stats say that more than 50% of buyers base their decision on customer reviews and ratings. Hence, the customer aspect is extremely important in your eCommerce design. If you sell computer software online, you can attract a large number of customers through positive reviews.
Your online computer shop should have a prominent reviews section. And to ensure that the section remains positive, focus on efficient customer service. Make sure a team of experts is always at the customer service desk.
When buyers report a pleasant experience in areas like problem redressal, returns and exchanges, delivery issues, and the like, more visitors will find the confidence to buy from your website.
For a small or medium-scale business, how to sell computers online can be a tough question. However, if you’re armed with these expert design tips or website development professionals, your online computer store will be a huge success. Simply think like a customer and implement all the design ideas that you feel must be there in an eCommerce website.