At the risk of stating the obvious, marketing is important for your eCommerce store.
Not only are you competing with other online stores but also with marketplaces like Amazon. And if you’re thinking ‘how in the world will I compete with a retail giant like Amazon?!’, you can – on customer experience.
That is what we at VARStreet strive to give those who use our eCommerce platform. The ability to give their customers personalized stores.
But we digress. Coming back to marketing. The marketing landscape has changed, customers have evolved and the efforts a brand needs to put in staying ‘on top of the minds’ of customers have increased tenfold.
Keeping up with all the analytics, the sales funnel, marketing and retargeting can be a tedious and exhausting job.
But marketing automation tools make this a lot easier and streamline.
According to this report 75% of marketers say they currently use at least one type of marketing automation tools.
So let’s dive right in, we’ve compiled a quick guide of marketing automation tools that should try
1. Align your marketing and sales efforts with Pardot
Pardot is a B2B marketing automation tool by Salesforce. It not only helps you generate more leads but also move them quickly through the sales pipeline.
Their key features include lead generation and management, email marketing and ROI reporting. With Pardot Einstein you also have access to the full power of AI with lead scoring, behavior scoring and campaign insights.
Their Growth Package is $1,250 per month for up to 10,000 contacts.
The Plus Package, which is their most popular package is $2,500 per month up to 10,000 contacts.
The Advanced Package $4,000 monthly for up to 10,000 contacts.
2. Automate email marketing with Mailchimp
Mailchimp is one of the most popular email marketing tools and with enough reason. It is easy to use so if you’re just starting out. Mailchimp will not overwhelm you.
Features like email automation, personalized emails, automated welcome emails, date-based automation (like birthdays, anniversaries,etc.) are great for contacting prospects and customers.
It has intelligent email marketing features like behavioural targeting, engagement monitoring, abandoned cart emails and many more.
Mailchimp was also recently rated the #1 marketing automation software in Capterra’s top 20 report.
They have flexible plans starting from a free plan for up to 2,000 contacts and upwards of $299 per month depending on the number of contacts.
3. Hootsuite is a hoot for social media marketing
Save time by scheduling your social media post across all platforms with Hootsuite.
You can manage your social content with ease and also be in the loop of what people are saying about your brand through its social listening feature.
Hootsuite allows you to set up social media streams that monitor conversations and keywords.
You also have access to social analytics to measure the impact of your social media content across channels and platforms.
Their free version lets you schedule up to 30 posts for 3 social accounts.
The Professional plan is $28 for 10 social profiles with unlimited scheduling.
Hootsuite also has plans for 10 and above social accounts, which are ideal for a marketing agency or if you have multiple businesses.
4. Centralize your customer journey with Drip
This is the second email marketing tool on this list but the difference between Mailchimp and Drip is that Drip is primarily focused on eCommerce marketing automation.
It is best for advanced digital marketers who need a higher level of automation to send ultra-targeted email campaigns.
Drip lets you track everything a visitor does on your eCommerce platform so you can personalize experiences based on behavior and engagement.
It lets you gather email addresses from your website, and also pull in your customer email addresses from a variety of sources. Drip makes it easy to understand what each unique shopper is looking for, opening, clicking and buying so you can use every little detail to craft email campaigns made just for them.
Their plan starts at $49 for up to 2500 customers.
5. Attract, delight and engage with HubSpot
No list about marketing automation is complete without HubSpot. It is a great inbound marketing tool and perfect for content marketing.
Grow traffic, convert leads, and track your entire funnel in one place. With HubSpot’s content strategy tool, you can attract more visitors by creating content around key topics your customers are searching for.
HubSpot can be used as an eCommerce store builder too as it is a CMS as well. But we advise against it and suggest you look for an alternate B2B eCommerce solution.
Their starter plan is $40 per month for up to 1000 contacts.
The Professional plan starts at $800 each month for up to 1000 contacts.
The Enterprise plan starts at $3,200 per month and includes 10,000 contacts.
This list is definitely not comprehensive but we’ve covered all your eCommerce marketing needs.
Marketing automation is the way forward and you should start using some of these tools depending on your need and budget.
Pick a few and give them a try. Share your experience with us and also let us know of other tools you have tried and are happy with.