CRM is a key technology for eCommerce businesses. CRM and eCommerce platforms are often integrated to automatically collect real-time customer data at different touch points. This allows eCommerce businesses to improve their bottom line by providing better service and increasing sales.
Table of Contents
- CRM software for VARs and Resellers
- CRM implementation challenges and solutions
- The Bottom Line
CRM software for VARs and Resellers
CRM software of VARs is used to track the customers’ footprints through their online journey at your eCommerce store.
The CRM software for resellers–
- collects data about your customers’ activities such as making purchases or contacting customer service.
- builds profiles of your customers’ needs and behaviors
- invokes automated responses to customer interactions.
- builds contact lists and organizes folders based on customer information.
- can be used to send targeted messages to specific groups of customers based on their data.
Modern CRM systems offer tools to provide personalized experiences that keep them coming back for more.
CRM implementation challenges and solutions
Implementing a CRM system is no small feat. It’s an extremely complex process that requires preparation, planning, and execution.
But, with the right preparation and implementation, you can increase your company’s visibility, streamline processes and drive sales by getting all team members on the same page.
Interesting, isn’t it? However, many things can go wrong during the implementation phase.
If you plan and consider these five points before rolling out your new CRM solution you can avoid the hurdles in the way of successful implementation:
#1. Define Your Company’s Goals Before Implementing
A detailed analysis of the goals and issues your company faces will help you identify which CRM solution is best for you. You’ll also be able to determine how much time you’ll need to implement it. This way, you’ll know how much time you have before your implementation date and can plan accordingly.
#2. Choose the Right Vendor
Implementing a CRM solution involves more than just installing a piece of software. You’ll want to make sure the vendor you choose has the experience and skills to support the full scope of your implementation.
After all, it’s the vendor that will be responsible for training your team, supporting your software, and guiding you through the implementation process. You’ll want to work with a vendor that provides you with the right support and information to make a smooth transition.
#3. Getting the Management Involved
Another factor that can help to avoid a failed implementation is having the management involved. For a successful implementation, you’ll want the entire team on board, including the management.
Management support isn’t just important for the initial roll-out — it’s crucial for long-term success as well. If your management is on board, they’ll be able to help you plan the implementation process and identify which team members will need training.
They’ll also be able to inform their teams on why they’re implementing this software and how it will benefit them. Without management support, you might find yourself having to deal with a team that’s not motivated or that doesn’t see the value in your new system.
#4. Test and Train Your Employees for a Smooth Transition
The best way to deal with and reduce implementation problems is to test and train your team for a smooth transition. You should assess your team’s knowledge and ability to use your software as soon as possible.
This way you’ll have time to address any issues before your implementation date. Testing and training your team members will also help you identify any areas of concern.
If your team members struggle with the software, you’ll be able to identify the issues well in advance and find ways to solve them. Doing this will help ensure that your team members are ready to use the software when the time comes.
#5. Ensure Good Data is Entered in CRM
One of the biggest mistakes you can make during the implementation process is rushing through the data entry process. Ensure that you have enough time to enter relevant data correctly.
If you rush through it, you’ll miss data points, make mistakes and introduce errors into your CRM system. You’ll also want to make sure that the person entering the data is qualified to do so.
Ideally, you’d want this person to be trained, and has the support they need. You can avoid these issues by setting realistic data entry goals.
The Bottom Line
CRM tool is a wonderful solution for managing customer data, streamlining your business processes, and much more. But, you may face some roadblocks during the implementation phase.
Your team can face issues with CRM integration with old systems. They may lack motivation because they don’t see how this new system benefits them in their respective work domains.
A well-chalked-out plan reduces the complexities involved in CRM implementation. A successful implementation will save your organization time and money in the long run and make everyone feel like it was worth it.
The most important factor remains the choice of the right CRM for your company. As business is unique, the requirements are different.
VARStreet offers CRM software that gives your sales, marketing, customer care, etc. a unified approach to understanding the needs of your customers. It is a user-friendly tool that integrates seamlessly with your eCommerce store and helps you manage all your eCommerce activities.