Reading Time: 7 minutes The secret most marketers know is that customers buy a brand and not a product. To try and sell a product is a costly rookie mistake. In saying that, many people confuse the company’s logo, colors or design to be the brand. While they are an identity of your brand, they are not what experienced marketers define as branding. What is branding?…
Reading Time: 6 minutes As we try to contain the COVID-19 pandemic, chances are you have been encouraged to migrate your work schedule from your office to your home, turning your quarantine into a “Work From Home” situation. Here’s the reality; you have all the comfort of pyjamas and lounging while tackling your professional schedule at your pace. The relaxation feels great, until you’re remembering deadlines…
Reading Time: 6 minutes The number of work from home situations due to the CoVID-19 pandemic is growing. Business owners are allowing employees to continue business activities from the safety of their homes. Governments are issuing social isolation and quarantine directives. An increasing number of businesses are facing issues with customer retention and demand, and combating a worldwide economic slump. But there are two industries in…
Reading Time: 7 minutes The CoVid-19 is an ongoing pandemic affecting the world at rising scales. While we acknowledge the severity and exercise care and vigilance during our time of quarantine, we must additionally encourage our peers and kin to take similar measures. Our hope is to eventually contain the outbreak and restore normalcy. Read more about the CoVid-19 We work aggressively towards adopting preventative measures…
Reading Time: 7 minutes Panic is on the rise. The majority of the world has packed themselves indoors, emphasising the importance of distance and isolation. Businesses are facing a unique problem; understanding how to stay sensitive and stay afloat. eCommerce businesses fight the prevailing situation with a slight advantage. Especially within the field of software retail, office supplies, health and essential services. Whether you are a…
Reading Time: 7 minutes The days turn into nights. We are burning the midnight oil to craft the perfect online sales platform. This could change the game. Finally, launch day has arrived. Everything has panned out. It looks fantastic. You are ready for the orders to start pouring in. Let us get moving. Watching the traffic trickle in; someone is checking out your favorite product too,…
Reading Time: 6 minutes Imagine yourself in a shopping mall. You want to buy a pair of sports shoes which are durable but not very heavy on the pocket.You go to different stores that sell sports shoes. Find the best fit and compare prices. Then you buy the pair which checks all your boxes. Online shoppers do the exact thing, albeit online. And online marketplaces give…
Reading Time: 4 minutes In a competitive market, going slow means losing out on business to competitors. This is why an easy quote system can accelerate the quoting process for a structured outcome that makes sense to the client. Improve the conversion rates of quotes by automating the quoting process, give customers a sense of having an edge over competitors and a reason why they will…
