You spend a lot of time and money on deploying your B2B eCommerce platform when you start an online business. Then why don’t you get the expected traffic on your eCommerce store?
One of the main reasons for that might be poor SEO of your online store.
This number does not leave us with any doubt that it is vital to adopt the best SEO practices and avoid any pitfalls in this area.
The B2B eCommerce market is quite competitive, and the majority of your sales depend on new traffic coming to your site. Hence, you can’t afford too many SEO issues on your online store.
Many business owners have little to no knowledge of search engine optimization(SEO). This blog lists the common B2B eCommerce SEO pitfalls businesses should avoid saving them from any SEO troubles in the future.
Table of Contents
Before getting into the difficulties, let’s get a fundamental understanding of SEO.
SEO is the process of optimizing your website and its content to rank better in search engine rankings.
It is a whole different branch with diverse applications like on-page SEO and off-page SEO. It also includes features such as keyword research, on-page optimization, link building, and user experience.
SEO is crucial to the success of your B2B eCommerce business. It improves internet visibility, attracts targeted organic traffic, builds credibility, and ensures long-term viability.
Higher ranks in search engine results give B2B eCommerce stores more exposure to potential clients who are actively looking for their products or services.
Effective SEO methods also aid in the development of trust and reputation among B2B buyers who frequently conduct high-value transactions. Furthermore, SEO is a low-cost marketing strategy with long-term results.
B2B eCommerce stores can achieve continuous growth and beat the competition by optimizing user experience and remaining up to date on industry developments.
Common Mistakes eCommerce Stores Should Avoid
Ignoring Keyword Research
Keywords are the foundation of SEO. Failing to conduct comprehensive keyword research can hinder your B2B eCommerce platform‘s visibility. You must find out what keywords and phrases your target audience will likely search for. If your target audience isn’t able to find your online store when they search for the services you provide, the entire SEO will go to waste.
Use tools like Google Keyword Planner to discover high-volume and low-competition keywords. Incorporate these keywords strategically throughout your website content, including product descriptions, category pages, and blog posts, to improve your search engine rankings.
Neglecting On-Page Optimization
One of the top mistakes many eCommerce store owners make is focusing on the later stages of SEO first. However, laying a strong foundation for the best SEO practices is vital, and on-page SEO is a key factor.
On-page optimization involves optimizing individual web pages to rank higher and attract targeted traffic. If you neglect this, you are limiting your B2B eCommerce store’s visibility.
Optimize title tags, meta descriptions, and headers with relevant keywords to enhance search engine visibility. Ensure that you use concise URLs and include keywords. Optimize images by using alt tags and compressing file sizes for faster page loading times.
These things might seem obvious and simple in flow, but you will be shocked to see how many B2B eCommerce stores don’t follow proper on-page SEO.
Let’s admit it: A poorly structured website can confuse both users and search engines. Hence you must organize your B2B eCommerce store into intuitive categories and subcategories, making it easy for visitors to navigate and find products.
A well-structured website enhances indexation and ensures that search engines understand the hierarchy and relevance of your content, leading to improved rankings. It will help your customers, and they will return to your store to make their purchases.
Lack of Unique and Engaging Content
As obvious as this might sound, content is king in SEO. B2B eCommerce stores that overlook this aspect risk falling behind.
As a B2B eCommerce store owner, you must avoid duplicate content across your website, as search engines penalize duplicate content, affecting your rankings.
Craft unique and compelling product descriptions, blog posts, and landing pages that provide value to your target audience. Engaging content attracts visitors and encourages social sharing and inbound links, boosting your store’s visibility.
Inadequate Mobile Optimization
With the rise of mobile devices, optimizing your B2B eCommerce platform for mobile is no longer optional. Neglecting mobile optimization can lead to a poor user experience, high bounce rates, and decreased search engine rankings.
Consider it from the perspective of the customer. The majority of customers use their mobile phones to look for products and answers to questions. As a result, you must optimize your online store for mobile devices. On mobile devices, your site should be quick to load. Otherwise, people will migrate to different stores.
Poor Handling of Out Of Stock Pages
This SEO pitfall is critical for B2B eCommerce stores to avoid since it can significantly impact sales. Because the B2B market operations are enormous, the procurement procedure for buyers is critical.
If you have frequent buyers, chances are your items play a significant role in their day-to-day operations. If the product is out of stock on your website and you do not provide any information about when it will be available again, the buyer will be forced to go to another provider.
So, right below the Out of Stock icon, provide an approximate date when the product will be back in stock, add an option to alert customers when the item is back in stock, and propose a similar product.
Disregarding Internal Linking
In the world of B2B eCommerce, SEO plays a vital role in driving organic traffic and improving website visibility. While many focus on external factors, internal linking is often overlooked. Internal links help search engines understand your website’s structure, distribute authority, and enhance user experience.
By using relevant anchor text and avoiding excessive linking, you can guide visitors to valuable content and improve search engine rankings. Incorporate internal links during content creation to create a cohesive website structure. Don’t underestimate the power of internal linking in boosting your B2B eCommerce store’s SEO performance.
Avoiding common SEO pitfalls is crucial for the success of your B2B eCommerce store. By conducting thorough keyword research, optimizing on-page elements, improving website structure, creating unique and engaging content, optimizing for mobile, addressing technical SEO aspects, and leveraging local SEO, you can enhance your store’s visibility, attract targeted traffic, and achieve higher rankings in search engine results. Stay vigilant, adapt to industry changes, and regularly monitor your SEO performance to ensure long-term success in the competitive world of B2B eCommerce.