Table of Content
Online eCommerce stores are being sought, as they are proving to be a good means to generate revenue. As the year-on-year growth rate of the overall online sales continues to soar, it is proving more and more beneficial for the overall online stores.
Key Takeaways:
- VARStreetstreamlines eCommerce setup by providing ready-to-use catalogs and B2B-specific features.
- Customizable storefronts allow businesses to align digital presence with brand identity.
- Real-time pricing and stock updates enableaccuratebuying experiences for customers.
- Integrated quoting andPunchOutcapabilities support complex B2B purchasing workflows.
- Built-in marketing and SEO tools help drive traffic and improve platform visibility.
B2B eCommerce site sales grew by 10.5% year-over-year in 2024, surging to a massive $2.297 trillion
Hence, having a well-designed eCommerce store is vital for success. Whether you’re an IT or office supplies VAR (Value-Added Reseller), MSP, or system integrator, building a scalable and professional online shopping experience is crucial to attracting and retaining customers.
That’s where VARStreet’s eCommerce platform makes the difference. Built specifically for IT and office supply VARs, our store builder simplifies the entire business process, from product catalog management to payment processing and order fulfillment. In this guide, we’ll walk you through actionable tips to build your online eCommerce store with ease, using VARStreet.
Here are a few tips to build an online eCommerce store with VARStreet.
Tips to Build an eCommerce Store
Start with a Clear Brand Vision and Strategy
Before diving into design or development, define your brand identity and what you want your eCommerce store to achieve.
- Identify your target customers and their buying behaviors.
- Outline your business process, from quotation to purchasing and delivery.
- Determine your product categories and what makes them unique (price, availability, features, etc.).
- Set goals: higher sales, improved reach, lower costs, or enhanced personalization?
Pro Tip:
Use VARStreet’s analytics to refine merchandising and identify products with high conversion potential.
This foundation will guide your store’s design, content, and structure, ensuring alignment with your brand and buyer expectations.
Choose the Right eCommerce Tool
VARStreet’s eCommerce store builder is purpose-built for IT and office supply resellers. It streamlines complex workflows and offers robust features:
- Drag-and-drop website builder for quick store setup.
- Seamless catalog integration with 50+ distributors and 7 million SKUs.
- Built-in CPQ (Configure Price Quote) tools for automated pricing and quoting.
- Real-time inventory and payment integration.
This enables even non-technical users to build professional, feature-rich websites optimized for sales and scalability.
Read the blog——-How to Choose the Right eCommerce Platform: A Complete Guide
Design with the Customer in Mind
Your eCommerce store should deliver a smooth and intuitive experience for the end user.
- Use high-quality images and clear descriptions to highlight product value.
- Organize categories and filters for easy navigation.
- Ensure your website is mobile-responsive and loads quickly.
- Offer personalized shopping experiences based on customer behavior and preferences.
VARStreet allows you to customize the front end to match your brand while maintaining backend consistency for efficient operations.
Automate Your Quotation and Proposal Process
Speed and accuracy matter in B2B sales. Manual quoting can slow things down and introduce errors. VARStreet’s integrated cloud quoting software automates the request for quotation and proposal process.
- Configure complex quotes with dynamic product bundles and volume-based pricing.
- Convert quotes into orders with one click.
- Get professional-looking proposals that can be customized and sent directly to customers.
This ensures you respond faster to leads, close deals more efficiently, and scale without adding manual overhead.
Streamline Inventory and Order Management
As your eCommerce store grows, managing inventory, orders, and supplier connections can become complex. VARStreet simplifies this with:
- Aggregated catalog and real-time stock updates from top IT and office supply distributors.
- Automated order routing, invoicing, and tracking.
- Integration with ERPs and other back-end systems for complete visibility across your supply chain.
This helps you reduce stockouts, manage contracts more effectively, and deliver consistently on customer expectations.
Enable Multiple Payment and Checkout Options
Your online store should support a wide range of payment options to accommodate different buyer preferences:
- Credit/debit cards, net banking, purchase orders, and more.
- Secure payment gateways with PCI-compliance.
- Configurable tax and shipping rules for different geographies.
VARStreet ensures seamless, secure, and compliant checkout experiences to reduce cart abandonment and drive conversions.
Leverage Built-in Marketing and Social Tools
A powerful eCommerce platform should support your growth with marketing features. With VARStreet:
- Run email and newsletter campaigns.
- Add promotional banners and discount codes.
- Integrate with social platforms to boost product discovery.
- Use analytics to track performance and adjust strategy.
Pro Tip:
Start with essential catalog categories before expanding to large product assortments to ensure clean navigation.
Integrate with Cloud CRM for Smarter Customer Management
Managing customer relationships is essential for long-term success. VARStreet’s integration with leading cloud CRM platforms gives you:
- A 360° view of the customer’s journey from quotation to payment.
- Intelligent lead management and sales forecasting.
- Better technical support with access to customer histories.
- Tools to automate follow-ups, contract renewals, and upselling.
This ensures every interaction is timely, relevant, and personalized.
Focus on Scalability and Efficiency
VARStreet is built on a secure, scalable computing platform that grows with your business.
- Whether you’re serving a few or a few thousand customers, your eCommerce store stays fast and reliable.
- Automation tools reduce repetitive tasks, freeing you to focus on problem-solving, customer experience, and strategy.
- You can easily scale to new regions, add new products, or onboard new users without costly rework.
Read the blog——Must-Have Features in a VAR Ecommerce Store
How to build an online store using VARStreet XC
VARStreet XC is an all-in-one cloud-based platform designed to help businesses, especially Value-Added Resellers (VARs), Managed Service Providers (MSPs), system integrators, distributors, and manufacturers, build and manage powerful online eCommerce stores. With a focus on improving sales performance and enhancing customer relationships, VARStreet XC streamlines operations, simplifies store management, and empowers businesses to compete effectively in today’s digital marketplace.
Whether you’re a small to mid-sized business or a large enterprise with multiple locations, VARStreet XC offers the scalability and flexibility needed to support growth and digital transformation.
Read the blog——-8 Killer Tips to Create a Successful Online Store
Key Features That Power Business Success
- eCommerce Store Creation: Easily build public and private storefronts with customizable designs, layouts, and branding. Choose from a wide range of professionally designed templates and use your custom URL for a fully branded experience.
- Product Catalog Management: Showcase your own catalog or aggregated catalogs from 50+ IT and office supply distributors, including over 7 million SKUs. Control product pricing, discounts, and descriptions tailored to your target audience.
- Customer Personalization: Configure the store based on individual customer profiles, including shipment preferences, payment methods, pricing tiers, and discount rules.
- Seamless Order Fulfillment: VARStreet XC connects your eStore with distributor networks, allowing customers to browse, order, and have products shipped directly by your suppliers, ensuring fast and efficient fulfillment.
- Advanced B2B Features: Enable customer registration, spending controls, budget approvals, and user-based access. These enterprise-grade features simplify workflows for complex buying structures.
- Sales Optimization Tools: Drive more revenue with built-in up-sell and cross-sell functionalities, intelligent reporting tools, and customer insights that help you refine sales strategies.
- Approval Workflows & User Roles: Streamline purchasing with customizable approval hierarchies and user-level permissions for large organizations.
Why Choose VARStreet XC for Your eCommerce Needs?
- Designed for VARs, MSPs, Distributors & Manufacturers
- Scalable for SMEs and Large Enterprises
- Customizable to Match Your Brand & Workflow
- Supports Channel Sales & Partner Collaboration
- Enables Faster Market Entry with Minimal Tech Know-How
Closing Thoughts
VARStreet is a complete business solution that brings together quotation management, CRM, procurement, and sales automation under one platform.
Whether you’re responding to a request for quotation, managing complex product catalogs, or optimizing your business process, VARStreet equips you to deliver a seamless end user experience.
Building a professional, conversion-driven eCommerce store is no longer a task reserved for developers. With VARStreet, you get a fully integrated, easy-to-use solution tailored for VARs and IT resellers.
Ready to launch your online store?
Explore VARStreet’s eCommerce store builder and unlock new growth for your business today
Read the blog—Selling Network Equipment Online with VARStreet
FAQs
How does VARStreet help improve sales for online stores?
VARStreet provides built-in tools like CPQ, upselling, cross-selling, and marketing automation that directly enhance sales performance and conversion rates.
Can I personalize my eCommerce website for different customer types?
Yes, VARStreet allows advanced customer personalization such as pricing tiers, product visibility, payment preferences, and discount configurations.
Is VARStreet suitable for businesses without technical expertise?
Absolutely. With its drag-and-drop website builder and intuitive interface, VARStreet requires no coding knowledge and includes technical support if needed.
How does VARStreet handle payment and order processing?
The platform supports multiple secure payment gateways, tax and shipping rules, and automates the complete purchasing and order fulfillment process.
Does VARStreet support inventory management across distributors?
Yes. VARStreet aggregates real-time inventory from over 50+ distributors and updates stock availability across your eCommerce store automatically.
What marketing and social media tools are available in VARStreet?
You can run email campaigns, add banners, apply discount codes, and integrate with social media platforms to extend your brand reach and visibility.
How does VARStreet reduce overall business costs?
By automating quoting, order processing, and customer management, VARStreet reduces manual work and operational costs while boosting efficiency.
Can I use VARStreet to solve complex B2B purchasing workflows?
Yes. It supports configurable approval hierarchies, budget controls, and custom user roles, ideal for complex B2B environments.
Is VARStreet scalable for growing businesses or multi-location brands?
VARStreet is built on a cloud infrastructure designed for scalability, enabling you to expand product lines, customer bases, and store locations effortlessly.
How important are high-quality images and design in a VARStreet store?
Very. VARStreet lets you upload high-resolution product images, customize layouts, and design a mobile-responsive shopping experience that builds trust and boosts conversions.
