While a majority of eCommerce websites use the English language for publishing content, it does not mean that all the Internet users around the globe understand that language.
In many countries, two or more languages are frequently used for communication. For instance, English is the official language of the United States but a major chunk of the population speaks fluently in Spanish.
There is language diversity on the Internet, however, currently, B2C and B2B eCommerce websites are available in native languages to only a small portion of the world’s population. This should prompt you to take concerted action to make your website available in multiple languages.
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Here’s how a multilingual B2B eCommerce website can improve your web traffic
Increases the Size of your Online Audience
A multi-lingual B2B eCommerce website has many advantages, the most important being the ability to reach a larger audience. It will allow you to expand your potential market and establish a strong global presence.
According to CSA research 76% of online consumers prefer websites that display content in their native language. As of January 2023, around 59% of sites on the Internet use English as their main language. By making your site multilingual, you can target approximately 40% of the global audience, which could increase your foreign traffic and subsequently your B2B sales.
This shows that optimizing B2C and B2B eCommerce sites for multiple languages can help businesses increase their reach.
Spanish, Russian, Chinese, Japanese, French, and German are some of most frequently used languages for eCommerce purposes. Consider translating your website into these languages to boost traffic and make your business an international brand.
Rank Higher on Search Results
Want to improve the SEO and ranking of your online store? Delivering great website content in various languages can help you to better your rankings.
Many countries use native-language search engines for online shopping. When your website is multilingual and available in their local language, it will be indexed and rank higher in their search results. As a result, your B2B eCommerce store for VARs will be accessible to a whole new audience.
When your website content is for different geographical locations, make sure to implement hreflang tags on your site. These tags help Google understand that the site has localized web pages. Despite having the same content in multiple languages, your website does not face any duplicate content penalties.
Multilingual websites with hreflang tags help to increase their international SEO, making their web pages easily discoverable all over the globe.
Reduces Bounce Rate
It is obvious that to increase website traffic, you have to reduce the bounce rate. If your eCommerce website isn’t multilingual, it is likely to suffer from a high bounce rate. This is because customers are not comfortable when the website content is not in their native language.
A high bounce rate signals search engines like Google that website content is not useful to Internet users, leading to a drop in rankings.
On the other hand, a multilingual website will lower the bounce rate indicating that the content is relevant and engaging. Your website will appear higher on search engine results pages, leading to increased traffic and conversions.
Builds Customer Trust
Say you are selling office supplies to your overseas customers. Despite having high-quality products, you can find it difficult to gain customer trust if your website is not available in their native language.
With website visualization, you display professionalism and build trust and a positive reputation with your customers. B2C and B2B consumers prefer eCommerce sites that are in their mother tongue.
According to Shutterstock, 80% of global consumers show more interest in conducting business transactions with an overseas company if it implements a localized approach to running its eCommerce website. This shows localization is important to enter new markets, entice buyers and gain their loyalty. So ensure that your B2B eCommerce software for office supplies has a website translation tool.
When you build trust through a multilingual setup, customers increasingly interact with your website. This helps to improve website traffic and encourages repeat business.
Get a Competitive Advantage
Are you struggling to distinguish your business from your competitors? By translating your site into popular languages, you make your eCommerce business stand out from the rest. This helps you to beat the competition, and win more traffic and customers.
Your competitors using monolingual websites will fail to attract overseas buyers. On the other hand, your eCommerce site is localized for foreign markets which helps to make your brand a global entity.
Competition is fierce but a multilingual website allows you to differentiate your brand, and connect with more customers which in turn helps to increase website traffic. To stay ahead of the competition, your B2B eCommerce platform should enable you to create customer-specific multilingual sites.
Other Benefits
When you provide language alternatives, it helps to overcome cultural barriers. Customers are more than happy to navigate through your website and make purchases.
A multilingual B2B eCommerce solution increases customer satisfaction as the product catalog is customized as per their unique needs. Your customers can better understand what you are offering on your website.
When it comes to appeasing global customers, translating your website into multiple languages is the best option. When customers find that your eCommerce store supports their native language, it automatically boosts your web traffic and sales.
Wrapping Up
For effective business management, make sure to adapt your website content to the specific market you wish to target. In an increasingly multilingual world, publishing your website content in English isn’t enough to drive traffic. You are losing tons of website traffic without content language translation. A website having multiple options for language provides tremendous value to your business.
Ecommerce translation in local languages is the winning formula in the B2B space. To bring your B2B eCommerce business to the global stage, it is necessary to have a multilingual website. It is the best way to connect with your global audience and improve sales.
