It is no secret that the eCommerce sector is booming now more than ever. This trend is spreading like a jungle caught on fire, and everybody wants to try their hand at it. With companies focusing on the ease of doing online business and enabling businesses to increase their prospective sales, the whole process has taken eCommerce adoption to a whole new level. It has now become relatively easier to establish an eCommerce store with the right tools and understanding.
Today, right from your neighbor next door to the big social media companies – all are on the unending spree of generating online sales by capitalizing on the buzzing power of eCommerce. So, why should you sit idle and not take a look at it? Today, we will talk about the many aspects of how you can grow your business by adding the spice of eCommerce to it.
Chances are that either you are already a Managed Service Provider, or are looking to expand your business in the upcoming area. Well, you have come to the right place. And if you are someone who does not know what MSP is all about, don’t worry as in this blog we are going to cover all about MSP and the power of quoting & eCommerce software for MSP.
What is an MSP?
MSP stands for Managed Service Provider. Any organization that manages the IT services of other companies is an MSP. Often, many booming companies, to save their time and money, give out the responsibility to manage their IT infrastructure to a third-party organization. This keeps them from the burden of managing extra work and allows them to focus on generating more value and revenue for their company and clients.
MSPs come in handy for such situations as they come along with a range of virtual services to manage their client’s IT infrastructure. All of the vital customer services are handled by these MSPs, from network-related issues to any problem in the software application.
Some of the services that an MSP may provide to a company are as mentioned below:
- Helpdesk Customer Support
- Protecting client’s network from cyber attack
- Bandwidth allocation
- Remote firewall allocation
- Infrastructure management and security
In addition to the above services, MSPs also handle some other aspects like human resources, payrolls, compliance, workforce management, procurement, sourcing, etc.
There is a budding demand for MSPs in different areas of businesses as they help companies handle their workload cost-effectively. MSPs generally come with a solid and professional workforce who are specially trained to handle customer-centric tasks. Their whole focus is to provide top-notch guaranteed customer satisfaction. In addition to this, what makes MSPs an attractive option for companies is how they offer 24/7 monitoring and administrative support. This increases the business’s credibility for their clients, which builds more trust and helps in raising the overall reputation and representation. Quick and effective disaster recoveries, real-time IT support, and flawless management are one of the key features that make MSPs such a massive hit in the market.
So, suppose the above services sound like something you might be interested in expanding your business. In that case, you can very well dive into the world of MSP. But wait, what if we tell you that you can potentially double your chances of sales conversions just as you dive into the MSP business? Don’t believe us? Well, here comes the power of eCommerce solutions!
The growth capabilities of an eCommerce solution are endless. It can provide MSPs with better marketing prospects, ultimately leading to more sales conversions. So, if you want to enhance the traditional MSP processes and know-how to do it, read along!
When we talk about the different services offered to the clients, most of the discussion is around the tailor-made enhancements given to a particular customer. But what remains common in all these structured services is the blueprint. As an MSP, suppose you have a set client base visiting your website for HR needs; they would like to look at services that cater around the area. Similarly, suppose one of your visitors is looking for a more beginner-friendly low-frame MSP option. In that case, you could create a dedicated segment for such a use case. Not all use cases need to be considered while creating segmentations. Still, some research and analyses would tell you exactly how some services pair up with others and can be segmented to market a specific aspect of your business. This further allows you to do a more targeted email campaign considering the interest of the said consumer.
You can also easily opt to go ahead and add some additional products and services in some of the segments. This can be done by segmented suggestions like ‘customers who bought this, also showed interest in this. More often than not, the least it could give you is an additional sale.
Customer Touchpoints Monetisation
As an MSP, you can very well use your services to help you increase customer interactivity. Catering to companies, we are sure you would have your touchpoints like customer help desks, etc. You can easily take advantage of these features to upsell your products and services. An interactive CTA that analyses keyword-based issues at hand could be a huge hit for your eCommerce platform. You can easily include product or services suggestions keeping in mind the issues at hand. Not only this, you can easily make use of your other services to make a more personalized impression on your clients. You can smartly make use of newsletters, email signatures, invoices, etc., to add a little bit extra that could catch your customer’s eye.
Cart and product targeted marketing
So, you have opted for quoting & eCommerce software for MSP. And you are getting traffic and making some sales as well. But wait, what about all the carts that are at some point abandoned by the customers? What if we tell you that you can even make use of those abandoned products to get your customers back to your eCommerce store? Well, we are not joking. It is possible to do so. You can quickly begin to display targeted ads to consumers based on what they have viewed and/or added to their cart. According to a report, about 20% of your potential customers are bound to return via a targeted ad, which can help you increase your ROI by a whopping 1300%! Now that’s what we are talking about!
The perks and charms of data-driven marketing are something that any manual process cannot achieve. You could go ahead and choose any kind of targeted ad service. It could be a general retargeting marketing ad campaign. Choose whatever works best for you and take advantage of your abandoned carts
Products refresh based on lifecycle
If you have been chasing your clients, or vice versa, when it comes to the product or service warranty, then we have got good news for you. You can take a deep breath and let your eCommerce do the job for you. The advancements in the AI and ML sectors have made it so much easier for you to track the life cycle for each unique offered product and service. It gives you the freedom of simply notifying your customers when it is time for any replacements or refreshers. It saves you from the hassle of reaching out to each customer and informing them exclusively about their products and service statuses. You can set up refresh recommendations along with add ons and pre-approved replacement options. This gives them the buffer time of considering their preferred actions until they have a meeting with you the next time. If you want, you can also introduce a workflow of exploring the options directly from the eCommerce solution.
All the above and more could add to the plus points when trying an eCommerce solution for your MSP business. But wait, our recommendation doesn’t end here. Setting up an eCommerce can be quite a task if you are not familiar with the inside out of the whole process. This is why we recommend VARStreet to you. We have the perfect quoting & eCommerce software for MSP that could help you achieve all your business goals with lesser efforts and higher gains.
VARStreet quoting & eCommerce software for MSP
VARStreet is among the leading solution providers for the VARs, MSP, and procurement domain. We have substantial years of experience in the field and understand when a business needs to excel in its niche. We can help you enhance your MSP business by providing you with the best-integrated eCommerce solution along with sales quoting modules, catalog services, and CRM.
Let us dive into what all benefits you get once you get onboard with VARStreet as an MSP business.
VARStreet helps you grow your eCommerce by including SEO functionalities, catalog export to social media like Facebook marketplaces, and much more that enables you to increase your online presence and sell on multiple channels at the same time without any extra efforts.
Content and Catalog
It is no secret that the MSP market is now booming more than ever. You can quickly get hold of your potential clients if you target them the right way. An eCommerce and sales quoting software for MSP can do more than wonders for you when it comes to increasing the potential of your business. With VARStreet, you get reliable and relevant digital automation. With our all-in-one solution, you get the benefits of different segments all in one place. So why wait? Start your MSP journey with us now!