So, you’ve got a website, but it’s missing one crucial thing – eCommerce functionality.
According to recent projections, by the year 2023, approximately one-fifth (i.e. 20.8%) of all Americans are expected to prefer buying products or services through eCommerce as compared with brick-and-mortar stores.
You might want to sell products online or add digital downloads, subscriptions, or memberships. Whatever your goal may be, adding eCommerce features to your existing website doesn’t have to be a challenging task.
In this blog post, we’ll break down three helpful tips for seamlessly integrating eCommerce functionality into your existing website.
Table of Contents
- Find an eCommerce Platform That Integrates With Your Website
- Optimize Your Website for eCommerce
- Promote Your Online Store
- Wrapping Up
Find an eCommerce Platform That Integrates With Your Website
Picture this – adding eCommerce features without starting from scratch or hiring a developer. How amazing does that sound? Well, it’s possible with a B2B eCommerce platform integrated with your website builder or content management system (CMS). These platforms act as magical gateways, empowering you to create and manage an impressive online store effortlessly.
When selecting the perfect eCommerce Software for VARs, remember to consider your budget, skill level, needs, and goals. With the right platform at your side, you’ll be ready to soar!
Choosing the perfect eCommerce platform is not an easy feat. Consider key factors like budget, technical skills, specific requirements, and goals before making your final decision.
Optimize Your Website for eCommerce
Now that you’ve chosen an eCommerce platform that fits like a glove into your website framework, let’s optimize it for success! Get ready to charm and captivate online shoppers with these foolproof tactics:
Create impeccable product pages
Your products or services deserve to shine! Craft captivating product pages that provide detailed information while enticing buyers. Use high-quality images or videos alongside compelling descriptions, prices, availability, shipping options, reviews, and ratings. And don’t forget to add a persuasive call-to-action button guiding visitors straight to their shopping carts or checkout pages.
Build seamless shopping cart and checkout experiences
Say goodbye to frustrating moments! Enhance your customers’ journey by providing simple and secure shopping cart and checkout pages through B2B shopping cart software. Multiple payment methods such as credit cards or PayPal should be readily available as well as free shipping and express delivery options. Also, encryption is vital! Protect their precious data from those pesky hackers with SSL certificates.
Add trust signals that speak volumes
Trust signals are pure gold in the realm of eCommerce. Boost the credibility of your website by adding elements that scream professionalism
Logo and branding
Cohesion is key! Keep your logo consistent across all platforms plus opt for a custom domain name reflecting your brand’s unique identity.
Be approachable! Provide them with your phone number, email address, physical address (if applicable), social media links, etc. And throw in a contact form or live chat option for good measure — be available when customers need assistance!
Testimonials and reviews
Let others sing your praises! Showcase glowing testimonials and reviews from satisfied customers. Social proof is a powerful tool indicating the high quality of your products or services.
Certificates and badges
Seal the deal! Exhibit certificates and badges from reputable organizations confirm the authenticity and trustworthiness of your website. Think SSL providers, payment gateways, security companies, industry associations – anything to instill confidence in potential buyers.
Promote Your Online Store
You’ve built it, now it’s time for the audience to come! Your online store needs traffic, conversions, and loyal customers. Listed below are a few marketing strategies that will make your eCommerce dreams come true:
Embrace the magic of SEO
Get on Google’s good side through search engine optimization (SEO). Make sure your website has relevant keywords, titles, descriptions, images, and links – everything users are searching for. Additionally, create valuable content such as blog posts or videos that answer their burning questions.
Social media marketing (SMM)
Turn heads with captivating social media marketing campaigns across platforms like Facebook, Instagram, Twitter, or Pinterest. Woo your audience with stunning product showcases, informative or entertaining content, and maybe even inspire them to tell their friends and family about your online store.
Fire up email marketing campaigns
Don’t underestimate the dominance of emails! Build an email list packed with subscribers passionate about what you have to offer. Regularly send newsletters rich with attractive offers, such as discounts, to drive traffic to your online store. Segment your email list based on different criteria such as demographics or behavior for personalized communication.
Sometimes, a little boost is all you need! Invest in paid ads that target your ideal customer base. Craft captivating ads that catch their attention to get them to your online store. Keep a close eye on crucial metrics like impressions, clicks, conversions, CPC, and ROAS to optimize your campaigns for maximum success.
These nifty little software add-ons can work wonders for your website by adding eCommerce functionality.
Setting up your shop quickly and easily requires the right eCommerce plugin. With this plugin, you can create an online store in just a few clicks. From managing products to processing payments and choosing shipping options, these plugins have got you covered.
Plus, many of them offer extra features like marketing tools, analytics, and even customer management – talk about convenience!
You’re now armed with the ultimate guide to adding eCommerce functionality to your existing website. Combining the right eCommerce platform with optimization tactics and killer marketing strategies will lead you to online success in no time. So, go ahead and embrace the world of eCommerce – it’s an adventure worth embarking on!