How VARStreet Makes it Easier for Resellers to Work with Ingram Micro Distributor?
VARStreet Inc. is a leading provider of business management software for IT and office supplies Value-Added Resellers (VARs) in the United States and Canada. Established in 1999, VARStreet Inc. has been fostering strong partnership with Ingram Micro for more than 25 years. Ingram Micro is the world’s largest distributor of IT hardware and software products. With its long-standing collaboration with Ingram Micro, VARStreet has helped over 5000+ VARs connect with Ingram Micro and streamline their operations.
Following are the key features and benefits Ingram Micro resellers can reap from incorporating VARStreet business management software into their business.
Key Takeaways:
- VARStreet simplifies reseller engagement with Ingram Micro through automated catalog and pricing feeds.
- Integrated order management reduces manual entry and processing delays.
- Unified data visibility helps resellers quote accurately using real-time availability.
- Centralized dashboards track fulfillment status and pricing variations from Ingram Micro.
- Seamless ERP and CRM integrations eliminate data discrepancies across systems.
How does VARStreet Support Ingram Micro Resellers?

1. Access Ingram Micro’s Catalog and Inventory in One Place
As an Ingram Micro reseller, you have real-time access to Ingram Micro’s extensive catalog for pricing and stock availability, right within the VARStreet platform. . Over 1.6 million SKUs have been mapped into VARStreet platform along with rich content.
Manual updates are time-consuming and error-prone. VARStreet – Ingram Micro catalog integration eliminates this hassle. You gain instant access to live product information for eCommerce and quoting. Automated updates ensure that product data is always accurate, allowing VARs to focus on growing their sales.
2. Quotes are Precise and Accurate
Real-time integration with Ingram Micro enables VARStreet quoting software to pull up-to-date product information while generating quotes. Quotes reflect accurate pricing, eliminating errors caused by outdated or inaccurate information. Real-time availability data ensures you only quote products that are in stock at Ingram Micro.
Pro Tips:
- Map Ingram Micro SKUs to your internal product taxonomy for faster quoting and search relevance.
3. Automated Procurement
VARStreet Inc. simplifies the transition from sales quoting to purchasing. So once a cart or quote is accepted, it is automatically converted into purchase order (PO) based on predefined rules. This process eliminates manual intervention, and ensures faster order fulfilment. You can set up pricing rules based on various factors like distributor preference, pricing threshold, etc. Once a quote or cart satisfies these criteria, the system automatically generates a purchase order. With reduced manual effort, you can dedicate more time on building stronger relationships with your customers.
4. Sell Ingram Micro Products Easily
Ingram Micro resellers of IT hardware and office supplies can create full-fledged B2B/B2G eCommerce stores with Ingram Micro’s extensive product catalog seamlessly integrated into your platform. This enables you to offer a wide range of Ingram Micro products on your store without worrying about inventory management or order fulfilment.
Ingram Micro offers excellent dropshipping services, which means you can run your eCommerce business without any need to handle warehousing or shipping logistics. This eliminates upfront inventory purchases, enabling you to manage your eCommerce website with minimum operating costs.
5. Effective Order Management
The integration with the distributor allows you to process order quickly. Confirmed carts/quotes can be converted into purchase orders (POs) with just a few clicks. Reseller can also place orders electronically, speeding up their order processing. From order placement to final delivery, VARStreet can track every step of the process, providing real-time order status, serial numbers, shipping details, and delivery timelines.
6. Import Ingram Micro Quotes Directly
VARStreet enables users to import quotes from the Ingram Micro platform directly into VARStreet application, saving valuable time and reducing manual entry errors. With this feature, resellers can quickly create and share proposals, speeding up the sales cycle.
7. Advanced Pricing and Margin Management
VARStreet automates pricing calculations based on the cost price of the product as provided by Ingram Micro. You can setup markup, margin, and discounts on the product’s cost price and optimize pricing while maintaining profitability.
Additionally, VARStreet supports special pricing models, including those tailored for Federal, State, Local, and K-12 entities. Exclusive deals like HP Big Deal pricing are also integrated, enabling resellers to cater to niche markets effectively.
Pro Tips:
- Leverage VARStreet alerts for stock and price changes to adjust quotes proactively.
8. Rich Product Content for an Enhanced Customer Experience
VARStreet Inc. has built-in integrations with eCommerce rich content providers like Etilize and Icecat. This enables you to present detailed product information which can help to build trust and confidence among your customers. The Ingram Micro catalog is enriched with universally accepted taxonomy for all the products. It adds images, technical specifications, long descriptions, and other content from sources like Etilize and Icecat, ensuring resellers showcase professional and informative product pages and quotes to their customers.
9. Data-Driven Decision-Making with Reporting and Analytics
Resellers need insights to make smarter business decisions. VARStreet offers enhanced reporting and analytics capabilities tailored to orders and inventory from Ingram Micro. From sales trends to margin analysis and product performance, resellers gain actionable insights that optimize procurement and sales strategies.
10. Multi-distributor Pricing
In addition to Ingram Micro, VARStreet is integrated with 50+ IT and office supplies distributors including TD Synnex, D&H Distributing, Arrow Electronics, etc. for catalog and pricing. Product information from these distributors is consolidated into a single, aggregated catalog, which is updated daily for pricing and availability. Once you open a business account with the distributors, you can easily access their catalogs for eCommerce and quoting. This allows you to view and compare prices from multiple distributors, enabling you to select the best option to maximize your margins.
11. Scalability and Flexibility for Growing Businesses
VARStreet’s platform is designed to grow alongside your business. Whether Ingram Micro resellers want to expand their distributor base or scale operations, the software offers the flexibility to accommodate evolving needs. The multi-distributor comparison feature ensures resellers always have access to the best deals, no matter how large their operations become.
Conclusion
VARStreet business management platform is a complete solution for resellers working with Ingram Micro. By simplifying operations, reducing manual effort, and enabling smarter decision-making, VARStreet ensures Ingram Micro resellers can focus on growing their business and satisfying their customers. If you’re a reseller working with Ingram Micro, VARStreet is your trusted partner that can help you to deliver exceptional customer experiences, drive efficiency and achieve success.
Pragya Bhardwaj
Pragya Bhardwaj is a seasoned B2B content writer with a strong background in SaaS and digital commerce. She specializes in creating clear, engaging, and search-optimized content that helps businesses connect with their audiences and build authority online. With experience across blogs, whitepapers, eBooks and website copy, Pragya brings both strategy and storytelling to every piece she writes. Editorial Policy
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