Contents
- Introduction
- Overview of Data Feed
- Importance Of Data Feed
- Efficient Tool For Marketing Purposes
- Helps You Match Your Data With Channel Requirements
- Have Complete Control
- Provides Visibility Across Multiple Channels
- Delivers Real-Time Information
- Provides Effortless Operations
- Case Study Of MA Labs Data Feed With VARStreet
- Key Takeaway
Introduction
Today, business owners are looking for more opportunities to further grow their business in the eCommerce market. For this, they are taking the help of the Data Feed, which is the next big thing in this industry.
The data feed is something that you will find everywhere in the shopping channels. It is not only considered the foundation of the PPC campaigns, but it also plays a significant role in its performance. It is in the form of CSV, TXT, or XML files, that comprise product information and is used by product marketing channels to acquire data on the merchants’ products, for displaying product listings. It is one of the fundamental tools of MA Labs distributors that businesses use today.
In this blog, we are going to discuss the detailed overview of the MA Labs Data Feed with VARStreet.
Overview of Data Feed
The data feed is a form of sending structured, latest, and upgraded information. It means that it is an ongoing stream of structured data that provides you with the latest updates of the information from multiple sources.
These data are either streamed constantly or on-demand. With the help of MA Labs Data Feed, you can obtain new content or updates delivered to your devices the moment it gets published. It uses similar technologies to deliver data to other software.
Furthermore, its structured nature makes it a crucial aspect for B2B resellers. It is because it makes the process of understanding the algorithms and programs and the use of data effortless.
Every item in it constitutes pre-set attributes, which differentiates the products from one another in the feed. These attributes also have a standard value, which defines the availability of the product, and the open value that describes the product.
The data feed of MA Labs distributors makes managing data feed across several channels relatively smooth. It ensures that you meet the requirements and helps you in updating the feed every time there is a change in the information.
Importance Of Data Feed
From dynamic ads, product listings, external sales partners to marketing automation campaigns, data feed plays a crucial role in the eCommerce market today. However, it is important to distribute the data feed after entirely analyzing and optimizing it. Since it is part of the customer-facing assets, it leaves a crucial impact on the performance of your business. Therefore, it is your responsibility to understand its importance and ensure to deliver a high-quality data feed.
Efficient Tool For Marketing Purposes
You can leverage the benefits of being selected by making a strong presence felt across different channels and boosting your sales. Success is inevitable to those who take advantage of multi-channel marketing data feed systems that fit different customer groups.
Merchants usually require data on the product to list products or create ads. And, every channel comes with particular requirements and practices that affect the performance of your listings. An error or unoptimized MA Labs catalog can severely impact conversion rates.
Moreover, the customer needs complete product information before making any purchase decision. When you provide appropriate insights about the product in the data feed, it becomes easier for them to select the product. It is because it delivers all the relevant information about the product and assists shopping channels in determining the most accurate search queries that trigger the listing to appear in the search results. Hence, data feed is the best tool for marketing purposes.
Helps You Match Your Data With Channel Requirements
As we discussed earlier, every channel comes with its own set of specifications. If you send your data without customizing it as per those specifications, it significantly impacts your business. When the data is not structured appropriately according to the required fields of the channel, the channels do not accept your advertisements.
You can match product data with the features of the channel by creating templates based on the requirements of each channel so that your data feed becomes more enhanced and influences the buyer’s purchasing decisions. Hence, an increase in the quality and uniqueness of product data will simultaneously increase the probability of purchasing.
Have Complete Control
If you want to promote the MA Labs catalog on digital channels, delivering relevant and accurate product data becomes substantially important. However, creating feeds manually becomes a cumbersome process. You have to organize, navigate, and even learn the information of the product data. This can lead to common errors, and inaccuracies, thereby leaving no money on the table.
However, MA Labs Data Feed is automated which ensures that the product collects only those images that you allow it to. It helps in gaining holistic control over the product and helps you acquire assured consistency on multiple channels.
Provides Visibility Across Multiple Channels
As discussed earlier, being active on multiple channels helps you to get increasingly identified in the market, which helps in boosting sales. With the help of a data feed, you can avail your presence in multiple online marketplaces. It even helps you in obtaining the brand recognition you have always dreamt of.
Delivers Real-Time Information
In today’s digital world, everything happens at a very rapid pace. And the small pieces of data are not enough to go with the world. However, with the help of a data feed, you can update dynamic data in real-time whenever it notices shifts or changes in the trends. It is very beneficial in providing accurate and efficient information that users can use to make informed purchasing decisions.
Moreover, providing real-time data also keeps your customers updated about inventory changes. It also enlightens MA Labs distributors about the future demands and emerging trends.
Provides Effortless Operations
MA Labs Data Feed with VARStreet is a cheap and effortless marketing tool that allows you to submit feeds that contain the entire information about the product. It is the best marketing strategy concerning efficiency and costs.
Case Study Of MA Labs Data Feed With VARStreet
According to Harvard Business Review, 31 percent of companies identified as being data-driven, have declined in each of the past three years. This marks their performance in multiple channels as poor and even leads to a decline in their conversion rates.
MA Labs together with VARStreet have overcome this problem by providing an efficient data feed tool. It provides features that enable resellers to start their reselling business with lesser effort and time.
With the eCommerce integration of VARStreet and MA Labs, the resellers can directly access MA Labs Data Feed. By transferring the entire MA Labs catalog to their eCommerce store, they tend to save a lot of time and resources that usually go into making manual selections and uploading the entire catalog. This way, you can focus more on building brands and offer more choices to your customers.
Key Takeaway
With the entire world living their lives online, having an internet presence to grow your business is not an option anymore, but a necessity. And more importantly, you need to have a dynamic website, especially if you want to run an eCommerce business. But because of lack of time, technical knowledge, and efforts involved, it restricts you from doing so.
VARStreet by integrating with MA LABS provides you with the best tools and techniques that make your and your customer’s online journey smooth and effortless. In a nutshell, VARStreet aims to deliver the best eCommerce software in the market.