Recent studies show that businesses that employ customer relationship management (CRM) software have average sales growth of 29%, and their overall productivity rises to 34%. In fact, the rate of increase in CRM adoption over the following five years, i.e., till 2028, is anticipated to be 12%.
CRM software offers a centralized platform for storing client data, such as their emails, contact details, interaction history, purchasing patterns, and preferences. In the business landscape, CRM-integrated systems are incredibly advantageous to value-added resellers (VARs). CRM software aids VARs by boosting conversion rates and client satisfaction via personalized marketing campaigns and well-thought lead management strategies.
In this blog, we will discuss the pros of CRM systems and how they are revolutionizing organizations that focus on VARs.
Table of Contents
- CRM Software For VARs: A Hit or A Miss?
- How Does CRM Help Market Your Business?
CRM Software For VARs: A Hit or A Miss?
CRM business management software for VARs helps better understand and serve customers. To select the right CRM software for VARs, an organization must first identify its business vision and goals. Having done that, an added layer of security can be brought up by carefully analyzing various CRM software options and selecting the one that aligns with the organization. The software should be user-friendly to resolve raised issues. Customers can receive highly individualized assistance from VARs, which can help create stronger ties with them.
How Does CRM Help Market Your Business?
CRM applications can benefit VARs and other resellers working in the eCommerce industry in unfathomable ways. By utilizing CRM software, firms can improve their customer-centric strategy. The strategies further promote long-term growth backed by optimized operations.
Processing Effective Sales Management
By giving users a central location to track leads, any probable opportunities, and deals, CRM software simplifies the sales process. It enables VARs teams to manage leads efficiently and set priorities, resulting in prompt follow-ups and conversions. Sales professionals can close deals and identify upselling and cross-selling opportunities by accessing detailed client information.
Formulating Digital Targeting
First-party data from CRM allows VARs to target a highly narrow group of people. It enables them to produce best-suited advertisements for every audience, regardless of where they are in the purchasing process. For instance, a bespoke audience comprising all the contacts in their CRM who have visited a specific product can be created. Based on this audience, VARs can develop a targeted advertisement strategy informing viewers about the product to advance them through the buyer’s journey.
Streamlining Marketing Campaigns
VARs can segment their customer bases using CRM software to develop focused marketing campaigns. VARs can focus on specific client segments, personalize marketing messages, and distribute them through the most suitable channels by utilizing customer data. With this tailored strategy, campaigns are more influential, consumer engagement is higher, and conversion rates are higher.
Incorporating B2B eCommerce
CRM software interacting with B2B eCommerce platforms and B2B eCommerce software allows VARs to broaden their clientele and increase online sales. VARs may develop expert online stores and individualized catalogs and optimize the purchasing process. They can combine CRM with B2B eCommerce solutions, like B2B eCommerce platforms and B2B shopping cart software. This improves the client experience, makes transactions easier, and increases the market presence of VARs.
Curating Industry-Specific Solutions
CRM software offers specialized features and functionality catering to particular business requirements and providing industry-specific solutions for VARs. For instance, CRM solutions for VARs can range from marketing ERP Solutions and IT hardware to even office supplies.
1. ERP Solution for VARs
All parts of an organization use ERP as a shared financial and operational database. Customers can be divided into sub groups according to various factors, including demographics, purchasing patterns, and preferences. By customizing messages and offers to particular client groups, VARs can increase the relevance and efficiency of their campaigns.
2. eCommerce Software for IT Hardware
eCommerce software for IT hardware is another example. CRM-integrated eCommerce software enables VARs to manage and present their IT hardware products to the right set of customers. Within the CRM system, they can establish full descriptions of products, specifications, images, and price details. This gives VARs an ability to present their selection of IT hardware in an orderly and intriguing manner, making it easier for customers to browse and make purchases.
3. eCommerce Software for Office Supplies
VARs can build a full product display using eCommerce software for office supplies coupled with CRM. Within the CRM system, they can display a variety, including stationery, tools, furniture, and accessories. The CRM system can promote related products or provide special discounts based on the customer’s prior purchases of office supplies. VARs raise the possibility of recurring purchases by streamlining the purchasing process.
Improving Customer Service
CRM software equips VARs to provide first-rate customer service. VARs can offer timely and pertinent support if they can access a complete customer profile that includes past communications and questions. CRM solutions enable proper ticket management, guaranteeing quick problem resolution and customer satisfaction. Customers who are happy with the product or service are more likely to recommend the particular VARs to others and help a company develop.
Data-Driven Decision Making
CRM software’s analytics and reporting features offer valuable consumer behaviour and sales performance insights. With these, VARs can make data-driven decisions that help them discover present courses, uncover opportunities, and improve their plans for better outcomes.
Additionally, by combining CRM with social media, VARs can analyze how customers engage with their platforms online and improve customer engagement. A social CRM can also give VARs a broad picture of the topics, hashtags, and popular trends among their target audience.
VARs can formulate email sequences in a CRM to interact with leads without manually creating new entries. Relieving themselves from tiresome activities can lessen VARs’ workload. This makes it simple for the VARs team to gather and arrange information on current clients. CRM further assists the VARs with performance reviews, goal tracking, and quick task progress checks.
CRM and marketing go hand in hand. CRM technologies allow VARs to personalize campaigns, nurture leads, increase customer loyalty, and optimize marketing strategies—all of which help businesses grow and succeed in the long run. Companies can improve their position in the market by effectively utilizing CRM solutions explicitly created for VARs.