Sales teams across the globe are utilizing one robust technology for the last 20-plus years, known as Customer Relationship Management or CRMs. With the help of CRMs, tracking relationships, setting follow-up reminders, and mapping the sales pipelines from a desktop computer are relatively effortless.
It has evolved into a more powerful, collaborative, and robust software system with features to enhance the sales funnel and provide valuable analytical statistics of the customers and other internal processes.
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CRM software for VARs
VAR business has seen a major shift from the traditional setup to online within a span of a few years. The pandemic was a great contributing factor in this scenario.
The complex nature of their business needs a solution that-
- Automates lead management
- Serves as the single source of truth (SSOT)
- Initiates quick follow-ups
- Improves internal communication
- Manages online access (Cloud)
These requirements made it necessary for the VARs to pick the right CRM software for resellers and go for CRM and eCommerce integration.
One of the pain points that VARs always faced with CRM software was accessibility. Once the sales reps are in the field, they are disconnected from the information stored on their desktop. This is where mobile CRM comes into the picture.
In 2017, with mobile being a massive part of everyone’s daily life and processes, mobile CRM was introduced. In this blog, we will cover some of the importance and benefits of this CRM solution in detail.
Importance of Mobile CRM
Mobile CRM systems provide complete information on portable devices like smartphones or tablets. With the help of these CRM tools, real-time management becomes effortless for sales, and customer service teams, regardless of location. As a result, VARs experience better internal communication, robust customer relationship management, and effective data management with mobile CRM accessibility.
Benefits of Mobile CRM
Different groups benefit in different ways from Mobile CRM. Let’s discuss them in detail.
For Employees:
Single Central Database
With the help of efficient Mobile CRM software, the sales team can store, track, and manage the entire data from a single database. This way, they can access customer data, past conversations, and interactions as and when needed.
Provide In-Depth Customer Insights
Mobile CRM software for VARs organizes leads and customers in different groups based on their personal preferences, requirements, backgrounds, and many more. So a sales rep can have better visibility and make more informed decisions. Having these insights help them to personalize pitches and recommendations to make more sales.
Provides Access To Real-Time Data
When the sales reps use mobile CRM, they input customer information on the go. As a result, mobile CRM gives the most upgraded version of the client’s details. Also, they can access real-time data from their mobile phone, regardless of where they are meeting their customer.
Increases Productivity
Mobile CRM software for resellers automates low-value and repetitive tasks, saving time and effort on manual data entry. It reminds the sales team about customer meetings and follow-ups and even tracks everything you have shared with every individual. As a result, productivity increases.
Consistent Follow Ups with Customers
As discussed earlier, mobile CRM tools set follow-up reminders, making reconnections happen in no time. It informs you whom to reach out to and when CRM also tracks everything you have said and shared with the clients so that you can plan for the next step.
For Businesses:
Generate Reports and Analytics
With CRM integrations, you can access reports, graphs, and charts of customer data and trends. This visibility gives you clear information about the strategies that are working, products that are selling, and customers that are buying those products thereby increasing the scope of performance improvement.
Provide Sales Pipeline To Forecast Growth
A small business needs a CRM solution to track every customer in the sales pipeline and close the deal with the right inputs. It sorts customers as hot leads, warm leads, and cold leads. This way, they can analyze each group and then use different strategies to acquire as many deals as possible.
Stores Customer Information in-house
All the customer data is stored within the firm. Therefore, if your sales rep is on vacation, busy in other meetings, or leaves the organization, they can check the information through their mobile phones and provide professional services to the customer using Mobile CRM.
For Customers:
Anticipates Individual Customer Needs
Predicting future needs becomes effortless when you store, track, and retrieve customer data from a central database. Anticipating every customer’s need provides tremendous satisfaction to the customers.
Maintains Better Customer Relationship
Mobile CRM distributes detailed customer pipeline overview across various departments of the organization. This way, tracking customer relationships becomes relatively straightforward. Your sales rep can provide appropriate customer service by delivering personalized interactions and follow-ups, leading to much better experiences.
Provide Personalized Customer Service
As discussed above, Mobile CRM groups customers according to their needs, past purchases, and interests. Using this information, you can make personalized recommendations based on the customer’s wants. It will not be irrelevant or spammy.
Key Takeaway
Investing in a Mobile CRM enables you to pay dividends throughout an organization. With increased mobile reach and usage, customers will remain everywhere: sales, marketing, IT, and customer service.
By using Mobile CRM, the sales team functions efficiently and reduces admins’ overheads. Access to data from the cloud is available anytime and anywhere. The marketing team creates personalized experiences and tracks social media activities using familiar and straightforward tools.
The customer service team picks up cases more swiftly, tracks them across channels, and resolves them using the data and knowledge of business processes.
