Companies worldwide use CRM applications to organize their business processes, manage customer data, and provide support to sales and marketing teams.
CRM tools provide a wealth of information about your customers which you can use to create positive experiences and build enduring relationships with your customers.
CRM usage has increased rapidly in the past decade. In 2010, only a small number of companies used CRM software but by 2020, this number grew significantly as many business organizations realized the importance of this software tool. No wonder, its market size has multiplied considerably in the last decade.
The above graph shows that CRM adoption in the North American region will continue to rise in the years to come. According to Fortune Business Insights the value of the global CRM market will be USD 157.53 billion in 2030.
Table of Contents
- Here’s how your business can benefit from incorporating a CRM software:
- Wrapping Up
Here’s how your business can benefit from incorporating a CRM software:
1) Automate the Time-Consuming Stuff
CRM tools are designed to automate day-to-day tasks that are necessary but repetitive and require a lot of manual work. This will let your team focus on sales activities that help to speed up conversions.
With CRM automation, you can sit back and let the system take care of all the daily activities.
Some of the tasks that can be easily automated with CRM are as follows:
- Data entry and updating customer information
- Set automatic follow-ups with prospects and customers
- Track and nurture leads in your sales pipeline
- Personalize lead nurturing campaigns
- Long-term drip marketing campaign
- Assigning new contacts to owners
- Call scheduling and workflow automation
- Abandoned cart reminders
- Asking for product reviews
- Recommend related products
Automation of follow-up messages will ensure that your team never loses track of prospects. Sales teams can follow up faster which helps to improve pipeline performance. No longer handling mundane marketing tasks as they can be automated. CRM tools integrated with chatbots can help to improve customer service and deliver a top-notch customer experience.
2) Get a Vivid Picture of Your Customers
The tools available with CRM provide a deep understanding of your clients. Your company will be more in tune with your customers and you can more effectively engage with them.
CRM and eCommerce when tightly integrated create a centralized data of customers which is accessible to everyone across departments. You can analyze this data and find out the products your customers are interested in. You can also get insights about their past interactions with your organizations and accordingly strengthen your future sales efforts to boost revenue.
Want to track your customer’s purchases? All you have to do is connect the CRM with your eCommerce platform and you will be able to identify the buying patterns, purchase frequency, and more.
With a CRM dashboard, it is high-value customers that have increased your company’s bottom line. You can then create personalized marketing campaigns and target these customers to improve overall sales.
3) Improve Collaboration across Sales, Marketing, and Customer Service Department
Want to foster interdepartmental cooperation? CRM can help you to boost coordination between different departments in your company.
CRM software provides a central repository of all the customer interactions with your business. The company workforce across departments can view and share customer data in real time. This helps to improve collaboration and get a better understanding of customers.
Every employee across departments can track the customer journey from initial contact to post-sales. CRM will unite your entire organization to achieve the common business objective of maximizing profitability and increasing customer satisfaction.
4) Higher Productivity and Efficiency
CRM software helps to streamline your tasks and automate boring stuff. Instead of handling paperwork associated with redundant activity, your team can spend more time on crucial tasks like lead generation, customer interactions, phone calls, etc. This helps to optimize your sales process, making your team more productive and efficient.
5) Get Automated Sales Reports
Want to evaluate the performance of your business in the stipulated duration of time? Access the CRM dashboard and you can generate a variety of sales reports in just a few clicks.
Sales reports generated through CRM software for VARs will provide good insights regarding your business. It gives an in-depth analysis of your sales activity and key performance indicators (KPIs).
Know the acquired leads, closed deals, and your sales pipeline. With this data, you can find out whether your business is achieving your sales goals. CRM reports also give an overview of your business operations and even identify areas of improvement.
6) Forecast Sales More Accurately
Sales forecasting is often dubbed as a complicated process but with CRM at your disposal, it is relatively straightforward.
CRM analytics and reporting tools will provide a broad overview of your past, present, and future metrics of your business. You can identify business opportunities where you can make your future investment as well as decipher difficulties that lie ahead.
CRM software for reseller provides you with all the critical data necessary to forecast sales accurately. As a result, you are able to anticipate challenges and predict revenue in a more precise way.
According to Aberdeen, a marketing intelligence company, appropriate usage of CRM reports can increase lead conversion by 23%. With CRM sales forecasting, you can understand your business more deeply and make more targeted business decisions to improve your bottom line.
No matter what kind of business you are running, CRM is a must-have solution for any customer-centric organization. When sales are slipping and growth is stagnant, it’s time to use CRM software.
A CRM solution will help you to develop intimate relationships with your customers, provide excellent customer service, and make well-informed decisions to drive more revenue. With CRM, you can supercharge your sales process and give your business a head start to growing better.