Streamline your Procurement Process with Essendant (Azerty) Catalog Integration with VARStreet
Table of Content
If you are a seller and connected to Essendant distributor and are looking to have an online presence, then you have come to the right place. The VARStreet business management solution understands your need as a seller and thus provides you with a tailor-made eCommerce solution.
We have a tight Essendant distributor catalog integration that makes it easier for you to streamline your procurement process.
Let us have a look at why you should consider VARStreet as your go-to business management software.
Key Takeaways:
- The tight VARStreet–Essendant catalog integration turns an Essendant reseller into a digital business that can source products, sell online, and support customers from one unified platform.
- Direct FTP access to the Essendant data feed lets resellers replace manual product uploads with an always-synced catalog that improves data accuracy, price transparency, and on site customer trust.
- The combination of Essendant dropshipping and VARStreet electronic ordering allows sellers to offer a large office supplies assortment without investing in warehouses, inventory, or heavy back office processes.
- Integrating the Essendant catalog with VARStreet quoting and dynamic pricing tools enables sales teams to build personalized, template driven quotes that stay margin safe while reflecting real time distributor prices.
- VARStreet’s CRM, store builder, payment integrations, analytics, and SEO features let Essendant resellers turn a basic catalog feed into a fast, branded ecommerce experience that attracts, converts, and retains customers.
What makes VARStreet the right fit
It is important to have an online presence for a reseller nowadays. With digitization as the main requirement in every field, it becomes necessary for one to gear up their business and have a concrete digital hold. And VARStreet is going to help you achieve just that and more. Our tight integration with 45+ distributors provides you the opportunity to source products on your terms.
This, paired with our experience and expertise, will help you hit the bull’s eye when entering the eCommerce world.

VARStreet provides the best Essendant distributor catalog integration
Our tight integration with Essendant distributor aims at providing you with the best of both services. You are easily able to take advantage of all the features of VARStreet along with Azerty- all in one place. Thus creating a powerful selling experience for you.
Hassle-free Ordering
Gone are the days when you had to keep manual paperwork of all the products you wanted to source from a distributor. With VARStreet, you can quickly and easily place your orders electronically. Just a few clicks, and voila! It saves you from the pain of all the manual tasks and saves you time and resources.
Direct access to the Essendant catalog
VARStreet lets you take full advantage of being an Essendant seller. This means direct access to the Essendant data feed and all their catalog products! It creates transparency and saves you from the double work of keeping a check with your distributor. The whole Essendant catalog is directly transferred to your eCommerce store via FTP. Thus eliminating your effort of manually uploading the products from the catalog.
Start Dropshipping Immediately
When starting a business as a seller, maintaining the warehouse and inventory is the most bothersome part. But not with VARStreet. When you become a seller with VARStreet, you get access to our dropshipping model. Essendant distributor provides reliable dropshipping services. It allows you to start selling from the Azerty catalog right away directly. Thus saving your time, space, and money with VARStreet’s dropshipping experience.
Real-time pricing and availability
The tight VARStreet-Essendant distributor catalog integration gives you access to all the real-time prices of the Essendant data feed in real-time. This increases cost transparency and allows you to coordinate your store prices with Essendant distributors. Thus providing accurate pricing to your customers while also maintaining a reasonable margin for yourself.
Pro Tip:
Use Essendant real time pricing inside VARStreet to define category and customer specific pricing rules so your storefront automatically protects target margins while remaining competitive for high volume SKUs.
Unmatched Customer Support
It is inevitable for a website to face some problems irrespective of how well managed it is. It becomes necessary to keep up with the customers and solve their issues immediately and efficiently in such conditions. We at VARStreet understand this. And thus, we provide 24×7 undivided customer service to your visitors. This results in a more customer-friendly website that is easily accessible.
Rich content for your online store
VARStreet believes in only providing the best for your eCommerce solution. That is why we give access to only the finest rich content from top rich content providers like IceCat and Etilize. This helps a lot in elevating the visuals of your website. The customers get clear, accurate product views, which allows them a lot while purchasing any item.

Sales Quotes made easy
When you make a sales deal, your presentation of the quote plays a vital role. A correct sales quoting software can do wonders for your business. And VARStreet provided you with just that. Our quoting software– Instaquote, provides you with many tools that help you make your quoting skills sharp.
You can easily access the Essendant distributor catalog through integration while creating quotes. The product’s details can be pulled out directly from the catalog to the quoting software for quote creation.
Personalized Sales Quotation
Quotes that are personalized and unique to the customers make them feel valued. It makes you stand out from your competition and helps in catching the customer’s eye. With VARStreet, you can easily create quotes that are tailor-made to your customer’s needs.
Many Templates to select from
Different customers have different quoting requirements. In such cases, having a variety of templates to choose from becomes a boon for you. VARStreet gives you many templates to build your next sales quotation on. The dynamic and personalized quote makes you stand out and come out as more unique.
Dynamic Pricing
With access to the Essendant data feed through Essendant distributor catalog integration, you get all the real-time pricing for your products. This helps you coordinate the prices accurately and select the best prices for your eCommerce store.
Customer Relationship Management
CRM is a great tool when it comes to business management. It compiles all your prospect data and helps you track your lead and opportunities to expand your business. Its integration helps a lot to boost your eCommerce performance. The VARStreet CRM tool helps the sales reps to track and prioritize their leads. Thus standing out as a great automation and sales management tool.

Start your eCommerce journey with VARStreet
How you set up your eCommerce software plays a crucial role in your sales journey. It paints your brand image and helps decide the customer influx. But building your perfect eCommerce store requires tools and skills. And with VARStreet, you do not need to worry about that. We come jam-packed with all the necessary tools that you would require to kick start your eCommerce journey.
Many Templates to Choose From
VARStreet lets you choose from a variety of templates to build your website. You just have to select one and start building your personalized website on top of that. This saves you from the hassle of creating your eCommerce platform from scratch. The highly customizable templates allow you to add or remove functionalities to your likings.
Online Store Builder
Developing and deploying a website needs technical knowledge. But not with VARStreet. We give you the ease to build your website with zero technical knowledge. You just have to drag and drop your elements to construct the functionalities! It saves you from the trouble of hiring a developers team while building your website how you want it!
Fast and Snappy Online Store
Gone are the days when customers used to sit in front of the screen waiting for your website to load. It is more likely that your website will be discarded if it is not fast responding in today’s fast-moving world. But with VARStreet, you don’t have to worry about that. We help you to create a site that is fast, snappy, and highly responsive to the customer’s clicks.
Control What You Put Out
Many sellers face restrictions in customizing their websites to their needs when using a business management solution. But VARStreet gives you full freedom of controlling what you put out on your website. You are in charge of all the features, designs, and products you put on your website. You can modify, remove and add functionalities as per your need. This gives a dynamic edge to your website.
A well-maintained eCommerce solution attracts customers and builds a strong brand image.
Various Transaction Methods
One of the most innovative ways to ensure a smooth customer checkout is integrating all the top transaction methods on your website. The various discounts and offers given by different banks encourage customers to pay online.
VARStreet has integrations with all the top payment methods. Thus making your website more customer-friendly and easy to do business with.
Analytics
Analytics helps you gain all the crucial knowledge of how a customer interacts with your website. You can use this data to further formulate your website as per your customers’ preferences. This improves your eCommerce solution, making it easily accessible and more hospitable.
Pro Tip:
Combine VARStreet analytics with Essendant catalog performance to identify top converting product groups, then invest in richer content, dedicated landing pages, and tailored quote templates around those SKUs to deepen repeat business.
SEO and Online Presence
Search Engine Optimisation is an absolute requirement for your eCommerce solution to create an online presence. But, it is not easy to stand out of the crowd and be noticed by the customers as potential sellers. Without proper knowledge of SEO, ranking, and keywords, it is impossible to even leave a spot on the internet. Many companies fail to realize this and experience backlash. But with VARStreet, you get all the necessary tools that boost your SEO and create a solid online presence. This also helps you build your brand name and reach a broader range of audiences.
The Closing Phrase
To sum up, having an eCommerce business has many aspects. How you handle your sales process and manage your eCommerce solution all play a huge role. And this is why the tight VARStreet-Azerty distributor catalog integration provides you with the best eCommerce software in the market.
Nikhil Joshi
Nikhil is a B2B content specialist who helps SaaS and enterprise software companies bridge the gap between complex technology and human value. Specializing in the VAR and IT reseller ecosystem, he creates practical, credible content that resonates with both technical experts and executive decision-makers. By mapping industry insights to the modern buyer journey, Nikhil turns digital transformation concepts into clear, actionable stories that build trust and drive growth.Editorial Policy
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