But what is the reason for this tremendous increase? Ease.
Millennials have been using an eCommerce platform for VARs for years now. However, with the emergence of Gen Z and other generations in the market, the ease of online shopping cannot be ignored.
Moreover, sellers are looking at B2B eCommerce as an efficient and needle-moving way for their customers to research and purchase corporate goods and services. Therefore, it is essential to invest in efficient business management tools for this emerging preference.
For this, you need to address some of the most significant trends listed below. So, without wasting much of your time, delve deeper into the blog.
Table of Contents
5 Biggest eCommerce Trends in 2023
The research related to shifts in B2B buyers’ priorities and purchasing trends makes you focus on some of the most essential strategies. When you manage your business while considering these trends, you tend to set your business up for success in 2023 and beyond.
1. Improved Management Technology
B2B eCommerce transactions have set up some standards, which your business has to keep up swiftly and efficiently. However, legacy digital systems are not enough for eCommerce system growth. For this, you need a software solution for VARs that will accommodate new customer experience expectations, offer digital buying options, provide fast services, and scale your business.
You need to look at your system holistically to make this upgrade seamless. But, manual updating of this system makes the process very time-consuming. Therefore, it is essential to look for an eCommerce platform for VARs that provides full eCommerce capabilities. It should include integrated resource management software that can create customer management software and rules and a tool to let customers track their orders online.
Further, B2B buyers expect a seamless experience, which means you have to opt for traditional management tools that segment different aspects of the buyer’s journey.
2. Personalized Experiences
Personalization has been on the trend list for a few years now. However, it will be something different in 2023. Businesses are taking personalization very seriously.
With the personalized experience of a B2C organization creeping more and more into the B2B sphere, marketing methods like account-based marketing (ABM) are rising gradually. This marketing method uses personalized campaigns to engage every account.
Seeing the benefits of this marketing method, 67 percent of brands use ABM today. It
enabled 50 percent of B2B buyers to identify customer personalization as a crucial component for searching for suppliers online. As a result, customers’ spending increases by 48 percent.
3. Self-Service Customer Portals
With the increase in digitization, buyers are becoming comfortable purchasing products online with limited or zero support. Today, 67 percent of products are purchased online. Furthermore, 18 percent of B2B buyers look for organizations that provide remote self-service purchasing channels.
Hence, in B2B eCommerce trends, businesses can witness a continued push for self-service buying models similar to the B2C world. B2B buyers research and buy within the same channel without the need to interact with the sales representative. According to recent research, 86 percent of customers prefer self-service tools over contacting sales. Therefore, the more automated the buying process for simple transactions is, the better.
4. Choosing Headless Commerce
With Headless commerce, B2B brands can distinguish their website’s front end from its back end. This way, a value-added reseller (VARs) has more freedom to build and customize anything they like.
Businesses opt for headless commerce architecture as it can create and deliver personalized shopping experiences effortlessly. Once set up, it ensures to lessen your website’s budget by eliminating the need for technical support to update the back end every time an adjustment is made on the front end.
Hence, with this platform, B2B retailers can reach their growing audience seamlessly through complete customization, faster page loading times, more control, and faster scaling. In a nutshell, companies using headless architecture have a 77 percent chance to expand themselves into new channels.
5. Upgrading Legacy Systems
Not opting for legacy systems causes significant difficulties for 36.6 percent of distributors in 2022. However, when B2B organizations realized the need of delivering a more polished experience to their customer, they opt for appropriate business management software.
Some businesses only update their systems when they need SME business management software. They forget that it can make the process of implementing tech further down the line more challenging.
That is why it is essential to update legacy systems to generate astonishing growth in 2023 and beyond.
The Closing Phrase
Besides the above-mentioned trends, B2B eCommerce businesses need to address multiple things as they step into 2023. So, it is advisable to focus on trends that will prove to be effective for your business next year as well as in the coming years. Considering these latest marketing strategies and tactics will help you remain at the forefront of customers’ needs.
