Tips to Choose the Right eCommerce Solution for Bluestar Resellers?
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Gone are the days when you could only make your business boom based on the in-store customers. The ever-increasing popularity of the internet brings you, customers, from across different cities and states. And it is high time that you, as a reseller, take advantage of it!
But wait, isn’t setting up a business management software from scratch a total hassle? Well, if you are a Bluestar Reseller, you don’t have to worry much about it. VARStreet can be your one-stop complete eCommerce solution helping you build your eCommerce software from the ground up online.
Key Takeaways:
- Bluestar resellers who choose an eCommerce platform with native Bluestar catalog integration cut manual data uploads and pricing errors across thousands of SKUs.
- Platforms thatsyncreal time inventory, freight, and tracking from Bluestar help VARs set accurate expectations and avoid costly backorders.
- An eCommerce stack that supportsmulti vendor catalogs lets Bluestar VARs bundle complementary products and grow average order value.
- When eCommerce is unified with quoting, CRM, and procurement, Bluestar resellers manage complex POS and AIDC projects from lead to fulfillment in oneworkflow.
- Selecting a platform aligned with Bluestar programs, rebates, and special pricing protects VAR margins while staying competitive on largebids.
VARStreet comes with a tight Bluestar eCommerce Integration, making us a resourceful asset for your business as a Bluestar reseller. With our features combined with Bluestar’s, you get the best business management solution to enter the internet world.
Why Bluestar Resellers choose VARStreet
We at VARStreet focus 100% on customer satisfaction. We try to give our clients the best of our services. That is why we have Bluestar eCommerce Integration to make your business easier for you. Our integration offers you fantastic features that elevate your selling experience. We help you build a strong market brand and be the number one choice among your customers. Being among the market leaders for 10+ years gives us the edge over our competitors.
Please keep reading to understand why we are the right eCommerce solution for you as a Bluestar reseller.

Best in Class BlueStar eCommerce Integration
VARStreet has a tight Bluestar eCommerce Integration. This allows you to take advantage of the features of your reseller brand and ours. You get to experience the best of Bluestar Distributors, all under the same hood.
Straight Access to the BlueStar Catalog
Selecting and uploading products to your eCommerce store can be quite a task. But not with us! VARStreet gives you direct access to the catalog. You do not have to select and upload the products to your eCommerce store manually. VARStreet gives you direct access to the Bluestar Data Feed. This is done by transferring the whole Bluestar Catalog to your online store via FTP. It saves your time margin by a lot. Thus allowing you to focus more on your business and its functions.
Rich content for your website
When building up a website, the quality of content used matters significantly. Not only does it contribute towards the UI of the website, but it also gives the customers a good and clear view of the product they are buying. Thus increasing the potential of your products to be sold. But hunting down the best and apt rich content for your website can be burdensome. But not with VARStreet! We offer you the best rich content straight from the top rich content providers like IceCat and Etilize.
Electronic Order Placement
As your business grows, maintaining records of bulky orders can be quite a task. Even maintaining excels or on paper are highly prone to human errors. To save you from making errors while ordering from Bluestar Distributors, VARStreet allows you to place all your orders electronically. You can add your products and order them with a simple click! It is quick, convenient, and has no hassle of manual record keeping. This improves your business efficiency and provides a smoother ordering process.
Real-Time Pricing and Availability
The VARStreet-Bluestar eCommerce Integration gives you the real-time prices and availability information of all the products from the Bluestar Catalog. This allows you to freely compare and adjust your store prices according to the costs of your distributor. You no longer need to chase the distributor for their updated price ranges. You can maintain updated stock prices on your eCommerce software without any hassle.
It makes sure you can give accurate prices to your customers while also maintaining your profit margins,
Pro Tip:
Bluestar resellers should run a full quote-to-order test with real Bluestar SKUs and contract pricing on any shortlisted platform before signing a contract
Instant Dropshipping Feasibility
You can easily take advantage of the dropshipping model with the VARStreet-Bluestar eCommerce Integration. The dropshipping is there to help you and save you from worrying about any packaging or inventory-related costs.
The top-class dropshipping services by Bluestar make it easy for you to set up your eCommerce store and start selling on the go! Bluestar Distributors take care of packaging, inventory management, and shipping. This saves a lot of your time, space, and money. Thus, giving you the best dropshipping experience.
Instant Customer Support
No matter how well your website is, it is always prone to risks and errors. With the ever-shifting surge of customers, attending to the visitors who face the problem gets essential. VARStreet helps you give your customers 24×7 support. It provides efficiency in handling customer queries for smoother surfing of your website. Thus making your website customer-friendly and highly accessible.

Best in class eCommerce Solution
Getting your business online is no piece of cake. Many factors need an expert eye. It all takes effort to start from the design down to the quality content and functionalities. But don’t worry, as VARStreet provides you with a complete eCommerce solution for this problem too! We give you tools and techniques to build your website from the ground up with minimal cost and effort. Not only this, but we also help you handle your website as a Bluestar Reseller!
Online Store Designer
With VARStreet, you get the freedom to build your website without any technical knowledge! You can create new components and functionalities and introduce them to your website wherever and however you like. Just a few clicks and drag and drop techniques! This saves you from a whole lot of fuss of hiring a tech team, maintaining and updating a code base-or even buying paid technical solutions. We provide it all to you under the same hood.
Number of Templates to choose from
So, you have the drag and drop method but don’t know where to start? Well, VARStreet has got you with that too! Our business management solution provides you with the best website templates. They are available in different tastes and themes. You just have to surf, choose and start building your eCommerce site on top of it. The templates are dynamic, allowing you to add or remove functionalities easily. A catchy template not only eases the pain of building things from scratch but also helps give your website a theme.
Pro Tip:
VARs can win more vertical deals by mapping Bluestar solution bundles to role based site navigation and landing pages instead of using generic catalog layouts
Search Engine Optimization Tool
SEO is the most important thing a website needs to stand in the online market. Search Engine Optimisation is a tool that gets your eCommerce solution in front of your customer’s eyes. How you formulate the keywords and SEO plays a role in your website ranking. That is why, when setting up a website, SEO isn’t something you should play with. Keeping this importance in mind, VARStreet provides you with all the necessary tools to ace your SEO game. We help you build a strong brand presence and get your website in the top searches. This makes it easier for your clients to hunt you and opens the door to a wider range of audiences.
Agile Online Store Experience
A fast and snappy website is what retains customers. If your website is laggy, you can safely bid adieu to potential clients and customers. Thankfully, VARStreet saves you from this. We make sure your website is always snappy and agile to click. This not only gives a fantastic experience to customers but also makes them stay and explore your website more.
VARStreet helps your customers get an agile and responsive purchasing experience.
Multiple Transaction methods
When landing on the payment gateway, each customer searches for a method that suits them the best. And with different options in the market- chances are, different customers would have different payment choices. In such scenarios, it is essential not to take risks. Integrating all the top payment gateways increases not only the rate of sales but also gives customer satisfaction. VARStreet makes sure to include all the leading payment gateways to your checkout page. Thus encouraging customers to pay online- while also taking advantage of discounts and offers given by the payment method of their choice.
You are in command
VARStreet believes in transparency. This is why, when you become a Bluestar reseller with us, you get 100% control of your eCommerce software. From the first step to the last, you are free to add or remove any functionality you choose. This not only makes us your trustable partners but also gives you the freedom to run your business on your terms. You can make changes and keep your website polished and up to date. You can also modify the theme as per seasons and holidays, making it more attractive to potential customers.
Analytics Done Right
Every website needs analytics to ace the game of eCommerce solutions. How your customer interacts with your website, what are the top searches, what products get the most attention, all this information can be very beneficial for you. With analytics, you can collect all this data to make your website better and more customer-friendly. VARStreet gives you the best tools to record all the essential data. Not only this, we help you make your website better and highlight the best parts of your eCommerce store.
Your One-Stop Sales Quoting Software
The VARStreet–Bluestar eCommerce Integration truly gives you the best of the quoting services. It makes it much simpler to push out quotes to your customers. Our sales quoting software Instaquote helps you through all the phases of a convertible quote. The highly integrated feature with the Bluestar catalog allows you to add products to your quote directly. The result is an efficient, marginal sales quotation delivered to your customers in a minimum time frame.
Multiple quotation templates
We give you the option to choose from a sea of quoting templates. A different quote template helps you keep your quotes personalized and match the customers’ demands. The way you present your quote also plays a massive role in leaving an impression. You can stand out from your peers from the first step of quote creation.
Dynamic Pricing
VARStreet gives you direct access to the dynamic Bluestar Data Feed in real-time. It helps you have real-time pricing of Bluestar Distributor. Thus making it easier for you to compare and choose the prices for your eCommerce solution accordingly. This makes sure you give your customers fair prices while also maintaining your profit margins.
Customer Relationship Management
A customer relationship management tool is a business management software that helps you grow your company. It eases the pain of sales reps of your organization. An efficient CRM helps you manage your business as well as the leads and opportunities for your company.
VARStreet understands your needs as a business; thus, it helps you with all your needs. It provides you with a CRM that makes it easier to manage your customer data. Not only this, it helps your sales reps prioritize their leads and track them efficiently
Closing Phrase
At VARStreet, we believe in delivering the best in class eCommerce solutions to our partners. And with our tight Bluestar eCommerce Integration, we aim to provide Bluestar resellers with the best functionalities and integration. We aim to make your eCommerce journey more and more convenient.
Nikhil Joshi
Nikhil is a B2B content specialist who helps SaaS and enterprise software companies bridge the gap between complex technology and human value. Specializing in the VAR and IT reseller ecosystem, he creates practical, credible content that resonates with both technical experts and executive decision-makers. By mapping industry insights to the modern buyer journey, Nikhil turns digital transformation concepts into clear, actionable stories that build trust and drive growth.Editorial Policy
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