Sales management is the process of planning, organizing, directing, controlling, coordinating, and evaluating the work of a group of people engaged in selling goods or services to customers.
Integrating effective sales management software into your business process can help you manage your business effectively and provides structure, standardization, productivity, and accountability to multiple business activities.
If you streamline your sales operations, you can manage your business by spending less time on administrative tasks and focusing more on closing deals. Sales management software also sets KPIs (key performance indicators) for each team member to track their performance which keeps them motivated.
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7 benefits of adopting sales management software for VARs
Sales management software provides organizational benefits and helps to achieve sustainable profit and competitive goals. Having it as a part of your business management tools can be the best investment. Let us take a look at its advantages-
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Effective lead and opportunity management
While managing records and creating a sales pipeline using a manual process makes it highly difficult to keep proper track of the effective leads for follow-ups.
However, sales management software can help you streamline the quality leads and convert them into customers.
It provides a lead management process that benefits sales reps by minimizing work and increasing efficiency. It also makes reps more organized, helping them manage more leads and efficient follow-ups.
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Inventory and price management
Quality sales management software provides up-to-date information on available products and their pricing that helps to take important decisions while closing a deal.
It also gives insights to find possible ways to sell existing inventory and generate profit.
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Cloud Application
Cloud-based applications are economical and accessible by the entire sales team. They ensure that you can work anytime from anywhere hence providing better team coordination.
The cloud-based platforms are easy to deploy as compared with an on-premise application.
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Detailed analytics
Sales management software can help a company by providing important analytics on sales and marketing campaigns. You can test different sales strategies and get actionable insights for better performance.
It helps by collecting data on vital parameters, providing a detailed analysis of past performance, and helping an organization to come up with improved ideas to make it more profitable and sustainable.
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Better Reporting and Forecasting
Sales management software helps in better reporting and forecasting for improved business planning. Excluding the manual intervention, the tool collects relevant data and automatically brings out adequate information for an accurate sales forecast. Reporting gives a clear picture of the performance of the past strategies providing guidance for future improvement.
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Automation
Automation has become the most vital part of an organization as it eliminates manual tasks and reduces the workload. So that VARs can focus on staying updated about the market trends and latest technology to grow their business.
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More organized
Sales management software can increase the efficiency of an organization by taking care of functions such as better scheduling, deadline management, and structured workflow.
Information can be accessed in one place in an organized way and maintain a productive workday for your staff.
Helpful features in a sales management software
Sales management software is popular among VARs and other small-to-medium enterprises. It is a single package that helps to automate all necessary sales tasks, avoiding all integration worries and adapting to the VAR business environment.
Any SME business management software needs to work on the same process. So before you choose your sales management software, check if it does all of the following for you-
Accelerate quoting process:
Your sales management software should ensure that you spend minimal time creating and sending quotes. It should provide a range of customizable and attractive quotations that bring sales faster to the organization.
Real-time pricing:
It helps to provide real-time visibility on pricing and availability with the required information of the product. With fluctuating prices and big order sizes, real-time price visibility while creating a quotation helps to maintain good profit margins.
Aggregated Catalog:
The sales management software should be linked to the aggregated catalog which provides all necessary information about the products in a structured manner. This catalog gets daily updates and provides transparency with current pricing and available stocks.
Track valuable customer information:
Software solutions for VARs are incomplete without integration with CRM software. Your sales management too should have the ability to integrate with the CRM software or have similar in-built features.
Resource Management
Forecasting by your sales management software helps you in resource management by defining business goals with proper planning, scheduling, and an organizing workforce. Ensure that your sales management software has this feature too.
Before finding the perfect match for your VAR business processes it is important to identify a need, timeframe, and budget that support your sales process and make it profitable over time.
Conclusion
Sales management software has come a long way in recent times. With the help of technology, businesses have been able to streamline their operations and make them more efficient.
VARs today rely heavily on sales management solutions to manage their day-to-day sales activities. In order to keep pace with the changing needs of the market, these software solutions come handy with integration options with the right eCommerce platform for VARs..
