With the holiday season fast approaching, it is no brainer that e-commerce sales are expected to rise noticeably. It is that time of the year when online sales get a major boost. During the festive season, online businesses get more revenue than any other period of the year. So there is little doubt that in the festive season 2015, there will be the reasonable surge in online sales.
In order to boost online sales, it is necessary that you grab your customers’ attention. This is the key to maximizing your sales potential. Here are some tips to increase customer engagement and revenue:
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Give Mobile-friendly Customer Experience
Studies suggest that in the UK, 37% of online sales are done on mobile devices. With the use of mobile devices for e-commerce increasing, it is obvious that you will be losing a fortune if your E-commerce website is not mobile friendly. So if you want to increase the visibility of your website, you got to make it mobile friendly. Making it mobile friendly ensures that your e-commerce business reaches a wider audience, which can definitely contribute to generating more revenue. So to be successful in any e-commerce business, the trend of mobile commerce cannot be underestimated.
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Personalize your Marketing Campaign
This is an effective marketing strategy to enhance customer attention and subsequently revenue. Using this strategy around the holiday season can help you to get the most out of your E-commerce store. For instance, a memorable promotional email can work wonders to re-engage customers and get them to purchase again. Re-target your existing customers with a unique email marketing campaign. Email personalization as a strategy gives a highly targeted experience to the customers, which can certainly be useful to attract more revenue.
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Organize a Successful Social Media Contest
Running a social media contest is another way to engage your target audience. Make sure you award appropriate prizes that reflect your brand. This can certainly contribute to generating interest among prospective customers for your online products.
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Target your Ads to Appear on Google Search
Keyword targeting is yet another powerful strategy to reach out to prospective customers. You have to simply choose words or phrases that are related to your product. So whenever your customers use these words to search on Google search engine, your ads will automatically appear at the top of the page, on the side of the page or on the bottom of the page. These are paid ads that target a specific audience. In order to attract customers and generate more revenue, you can also announce discounts using these paid ads.
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Offer Gift Guides
This is another way to increase online sales during the holiday season. With customers beginning to search for Christmas gift ideas in the month of November, creating successful gift guides that cater to your target audience, can work wonders to grow conversions. Gift guides are essentially higher earning content that are specifically generated when the holiday season is round the corner. Make sure you generate content that helps to promote your products. Add graphics to your content to make your gift guides visually appealing and to create an immersive on-site experience. Your gift guides should make it simpler to find the perfect gift that the customer is looking for. Whether the customer is on a tight budget or looking for the expensive gift, your gift guide should feature something for everyone.
On the whole, with the holiday season soon arriving, make sure your E-commerce shopping software is well-prepared to handle this busiest shopping time of the year
