Table of Content
To run a successful business, Value-Added Resellers (VARs) have to manage product data effectively. They should have easy access to a diverse range of products at the best price to optimize their operations.
Key Takeaways:
- VARStreet’s aggregated catalog consolidates product data from more than fifty IT and office supplies distributors into a single searchable database for VARs.
- Millions of SKUs across thousands of manufacturers give resellers a broad assortment so they can meet diverse customer needs without juggling multiple catalogs.
- Distributors remain permission based, meaning resellers need active accounts with each partner to unlock live pricing and feeds inside the aggregated catalog.
- Centralized and normalized catalog data simplifies procurement workflows, pricing management, and merchandising across quoting and eCommerce channels.
- Rapid growth in global catalog management software shows that centralized product data has becomecritical infrastructure for high volume B2B commerce.
This is where the VARStreet Aggregated Catalog comes in. It is a centralized product database with information imported from 50+ distributors in the IT and office supplies industry. It comes with various features that help VARs to streamline their procurement.
The demand for catalog management solutions is surging globally. According to recent forecasts, the global Catalog Management Software market is expected to grow from USD 1,824.5 million in 2025 to USD 4,262.7 million by 2033, expanding at a compound annual growth rate (CAGR) of 10.9% (datainsightsmarkets).
This rapid growth reflects how critical centralized catalog systems have become for businesses that deal with high-volume, fast-moving product data, especially in sectors like IT distribution.
FAQs on VARStreet Aggregated Catalog
What is the VARStreet Aggregated Catalog?
The VARStreet aggregated catalog is a centralized product catalog created by consolidating product catalogs from 50+ IT and office supplies distributors. It includes over 7 million IT hardware and office supply products. This enables value-added resellers (VARs) to access a vast selection of products from multiple distributors in one place.
How Many Distributors are included in the VARStreet Aggregated Catalog?
VARStreet’s aggregated catalog includes products from 50+ IT and office supplies distributors in the U.S. and Canada. Some of the prominent distributors include Ingram Micro, TD SYNNEX, D&H Distributing, Westcon Comstor, BlueStar, Arrow Electronics, Essendant, S.P. Richards Company, Staples, Office Depot, Supplies Network, Supplies Wholesalers, and ADI Global.
Can you tell me the number of products available in VARStreet’s aggregated catalog?
VARStreet’s aggregated catalog boasts approximately 7 million SKUs from 8,000 manufacturers, spanning 30 categories and over 750 subcategories. With new distributors being added regularly, the catalog continues to expand with more brands and product categories.
Does subscribing to VARStreet give me access to the product feed from all these distributors?
To access a distributor’s product feed in your VARStreet subscription, you must have an active account with that distributor. If you wish to sell products from a distributor without an active account, you can manually add those products to your custom catalog.
How do you categorize products in the Aggregated Catalog?
VARStreet employs a structured, universally accepted taxonomy that ensures:
- Consistent categorization across all products
- Easier product discovery for customers
- Seamless integration with distributor catalogs
What about Rich Content? Are they included in the Aggregated Catalog?
VARStreet aggregated catalog is integrated with rich content providers like Etilize and Icecat for detailed product information such as images, long & short descriptions, technical specifications, and marketing collaterals (brochures, user manuals, videos).
I am a Value-added Reseller (VAR) in Canada. Do you have a separate catalog for Canadian VARs?
Yes, as a Value-Added Reseller (VAR) in Canada, you can benefit from VARStreet’s aggregated catalog, as it has products from multiple distributors located in Canada. To access the product feed from any distributor through VARStreet, you need to have an active account with that distributor.
Read the blog—-Boosting Sales Through Aggregated Catalog: A Comprehensive Overview
How often do you Refresh the Price and Inventory?
The price and inventory are updated in real-time or once every 24 hours, depending on the distributors you are connected to. For instance, the aggregated catalog provides real-time pricing and inventory from leading distributors like Ingram Micro, TD SYNNEX, D&H Distributing, etc.
How about New Products that are added to Distribution?
New products added to the distribution network automatically get reflected in the aggregated catalog as and when they are updated.
How about End of Life products?
End-of-life products are automatically removed from the aggregated catalog during the weekly full catalog refresh cycle.
Can I add my own products?
The VARStreet custom catalog feature allows VARs to add their own products and services. You can include:
Products not covered by our distribution network Value-added services like warranty, installation, and maintenance Custom descriptions, images, technical specifications, and marketing material
Can I Create and Sell Bundles?
Yes, the VARStreet platform enables you to create and sell product or service bundles through your Distribution or custom catalog. You can select items from both the aggregated and custom catalogs to form bundled SKUs.
Is it possible to export (download) my aggregated catalog for use in my ERP?
Yes, we can offer a downloadable version of your aggregated catalog at your preferred frequency. Please note that this service is available at an additional cost.
I want to add my own product information to the aggregated catalog. Can I do it?
Yes, you can add and customize product titles and descriptions for items in your aggregated catalog.
Do I need distributor accounts to use the Aggregated Catalog?
Yes, you need business accounts with the distributors from whom you want to procure products. VARStreet syncs product data from your connected distributor accounts into the aggregated catalog. For instance, the aggregated catalog.
Is the Aggregated Catalog available for all VARStreet users?
Yes, but access depends on the user’s subscription plan and distributor integrations.
Does the Aggregated Catalog have filtering options?
Yes, you can apply search criteria to view products based on different parameters like Manufacturer Part#, SKU#, Category, Subcategory, Price Range ($), Distributor, Manufacturer, etc.
What are the advantages of VARStreet Aggregated Catalog?
Our integration with product feeds from 50+ distributors ensures automatic price and inventory updates. This catalog can be leveraged for quoting, procurement, and your eCommerce store.
VARStreet continuously updates inventory and pricing, giving you real-time data to streamline your daily operations.
The catalog centralizes product information from multiple sources, eliminating the need to manage separate catalogs for different distributors. It also reduces manual data entry and the need for frequent catalog updates.
Depending on the distributors you are partnered with, you can perform a multi-distributor price and inventory check, empowering you to make more informed sales and procurement decisions.
I don’t see my distributor in your list of integrated distributors. What are my options?
We continuously expand our distributor network. If you don’t find a distributor you work with, in our integrated list, reach out to our sales or support team, and we’ll explore adding them for you. On top of that you always have the option to add those products in your VARStreet custom catalog.
Can I integrate the Aggregated Catalog with other software applications?
Yes, at an additional cost, we can offer VARStreet Aggregated catalog as a service where you will get the catalog at agreed frequency and format. This catalog can then be consumed by other software applications.
How do I get started with the VARStreet Aggregated Catalog?
- Sign up for VARStreet.
- Set up your distributor account and connect it with the VARStreet application.
- Configure your product catalog settings.
- Sync and manage products from the Aggregated Catalog for quoting and eCommerce.
Read the blog—–Reseller Catalog Management: The most Complex Aspect for VARs in the eCommerce Space
Conclusion
The VARStreet Aggregated Catalog is a powerful and comprehensive tool designed to streamline and enhance the operations of Value-Added Resellers (VARs). By consolidating product data from multiple distributors, it provides access to an extensive range of SKUs, complete with rich content such as images, specifications, and marketing material.
As long as you hold active accounts with the respective distributors, you can harness the full potential of this catalog to simplify procurement, accelerate quoting, and enrich your eCommerce offerings.
Struggling with Manual Product Updates? Let VARStreet automate it for you with an aggregated catalog that works round the clock. Start Your Catalog Transformation Now
A few more FAQs
What makes VARStreet’s Aggregated Catalog different from a traditional product catalog?
How does the Aggregated Catalog help in quoting faster?
Can I prioritize certain distributors when sourcing products?
How does VARStreet handle duplicate products from different distributors?
What kind of taxonomy does the Aggregated Catalog use, and why does it matter?
VARStreet uses an industry-standard, structured taxonomy system that ensures clean categorization of all SKUs. This leads to more intuitive navigation, improved search accuracy, and a seamless quoting and eCommerce experience.
How can rich content improve customer experience on my eCommerce store?
Rich content like high-resolution images, tech specs, comparison charts, and marketing brochures help buyers make informed decisions. This reduces cart abandonment and enhances your credibility as a seller.
If I change product descriptions, will it affect future catalog updates?
Not at all. VARStreet allows you to override distributor descriptions with your custom content. These edits are preserved even when the catalog refreshes with new data from connected distributors.
Can I track which distributor has the best stock availability over time?
Yes. With VARStreet, you can analyze historical pricing and stock trends across distributors, helping you forecast better and negotiate stronger deals with reliable partners.
How is the Aggregated Catalog useful in procurement planning?
You get a bird’s-eye view of real-time stock levels, lead times, and pricing across multiple distributors. This helps you plan bulk purchases, manage backorders, and avoid stockouts or overstocking.
Is there a way to test the Aggregated Catalog before fully integrating it into my systems?
Yes, VARStreet offers demo access and sandbox environments. This allows you to evaluate how the catalog functions within your workflow before committing to full integration.
How does VARStreet ensure that discontinued items don’t clutter my catalog?
The catalog is auto-refreshed weekly to eliminate end-of-life products. You don’t need to manually clean your catalog, reducing outdated listings that could confuse your buyers.
How scalable is the Aggregated Catalog for growing VAR businesses?
Whether you’re onboarding new distributors or expanding to new product categories, the catalog automatically scales with you. As your business grows, the system adapts without the need for custom development.
Can I use the Aggregated Catalog to support international selling?
Absolutely. The catalog supports Canadian distributors and pricing, and depending on distributor agreements, it can also help you source products suited for global regions.
What support is available if I face catalog syncing issues?
VARStreet provides dedicated support teams who can assist with syncing issues, distributor feed errors, or discrepancies in pricing and inventory—ensuring minimal disruption to your operations.
