Introduction

Do you think that thick reseller catalogs are a waste of time and resources, or are they tree-killing thresholds? The answer to this may depend on whom you ask, which is the fundamental reason why many B2B resellers are wary of adopting the technology-powered catalog management software.

When a business tends to deal with complex products and high SKU counts, they are cynical about handling their B2B sales in their online store. Some businesses even restrict digital transformation in their selling practices, fearing that their customers would not be able to transform themselves to digital purchasing. Having said that, many resellers fall behind the crowd as their competitors embrace B2B eCommerce pretty soon.

This blog post will serve as a ray of hope to all the resellers that are skeptical of embracing online catalog management software for their B2B businesses. So, without further ado, let’s have a look at the benefits that you can derive from a technology-powered catalog management software.

What is Technology-powered Catalog Management?

A technology-powered catalog is software that allows resellers to access the updated and accurate product content that is available in real-time and is easy to use.

With the help of a technology-powered catalog management software, you can:

• Filter the required products with certain characteristics
• Create customized catalogs effortlessly
• Display all the products to the customers in a crisp and presentable manner
• Streamline the product information across all the departments in an organization

Therefore, technology-powered catalog management software serves as a significant solution in your eCommerce reselling journey.

Difference Between Physical Catalog Management and Technology-powered Catalog Management

The physical catalog management has become outdated as they are expensive, complicated, and time-consuming. Once you have listed the product in the catalog, it becomes impossible to add or remove it from the existing catalog. Most importantly, it limits the resellers from providing a great shopping experience to their customers.

Unlike physical catalogs, technology-powered catalog management lets the resellers display their entire product library and provides easy accessibility with advanced shopping features, sturdy search technology, and online content. With the help of online catalog management software, the resellers can save much of their time and energy that they would have otherwise spent on keying in orders manually and use the free time in nurturing their relationship with the customers.

Advantages of Technology-powered Catalog Management

Now, let’s have a look at the advantages of technology-powered catalog management:

Promotes Accessible Buying

According to a report by Gartner, around 77 percent of the B2B buyers say that their latest purchase was complicated. It implies that it is vital for the resellers to smoothen the buying experience of the customers so they can feel at ease by purchasing products online. With the technology-powered product catalog management, you can offer a spectacular product experience to the customers and resolve any doubts the customer may have during their purchase journey.

Thus, the technology-powered catalog management software promotes accessible buying, thereby allowing you to take more orders.

Allows an Edge over the Competitors

Every reseller is not equipped with digital knowledge and tools. But, the resellers who deal with large orders need to offer products clearly and conveniently. It will help them to nurture their relationship with the customers.

For instance, Soft-Tex is a bedding and mattress company that noticed a significant growth in their customer orders by 300 percent when they implemented the technology-powered catalog management software into their business.

They gave access to the online product catalog to their buyer. This took off the guesswork from the sales representatives and made the company stand ahead of its competitors.

Enhances Your Customer Reach

Considering the cost and large batches of printing into account, physical catalogs can only be given to a limited number of people. After one batch of the printed catalog is finished, you need to order another batch. It incurs huge expenditure on the part of the reseller, which makes them deliver product catalogs to a selected number of customers. Thus, it leads to lower customer reach.

Moreover, the traditional method of product catalog management facilitates one-way communication. It means people just move their eyes over the products and they select the products, or they roll out the printed catalog in their drawer. That’s it!

On the contrary, technology-powered catalog management software enhances your customer reach easily at affordable prices. You do not need to set up a huge budget or take efforts to reach your potential customers. The easiest way to share your product catalogs online is through email newsletters or your social handles. Your customers can even get access to it on the fly. If your online product catalog is responsive, they can access it anywhere and anytime. This way, you can expand your customer reach and can generate large amounts of sales in your business.

Provides Access to Product Information and High-Resolution Images

Both the physical and technology-powered catalog management software will help you to showcase your products, but only an online catalog management solution will allow you to update the information in real-time. Whenever there is an addition in the product listings in the catalog, you can easily implement and make it visible to your customers. It will also help you to keep the inventory updated, i.e., it will notify when the product is sold out and makes the pricing and promotion changes easy. It will enhance the credibility of your reselling business in the market.

Not just this, you need to take care of the design of the catalog as well. You need to have a great visual experience with clear messaging to strengthen the business even further.

Nowadays, customers prefer high-resolution product images with detailed product information and content. It helps them in making their purchase decision. It makes the customers feel valued and instills trust and confidence in them that they will get the exact product that they have ordered.

Expand Inventory Availability with ERP Connected Dropshipping

The technology-powered catalog management enables the resellers to become well-versed with the eCommerce that they would not have otherwise afforded with printed catalog.

The online catalog management software allows the resellers to expand their inventory availability and connect with ERP to amplify the size of their customer base. This way, the customers can easily browse through the updated product catalogs, order the products directly, and dropship their products immediately.

Therefore, the technology-powered catalog management software allows the resellers to augment their online selling capabilities through readily available inventory.

Streamlines the Shopping Experience

Although physical product catalogs are easier to look at, they do not have built-in purchasing features. The online product catalog management software eliminates friction by enabling the customers to research their desired products and add them to their shopping cart easily, irrespective of the device and assistance.

Through an online product catalog, the customers get all the information, like product specifications, dimensions, and pricing, in a single place. If you want to create a highly personalized catalog targeting specific customers, you can do it too with technology-enabled catalog management.

Allows to Sell Discounted or Overstocked Inventory

With the online product catalog hoping to clear out the inventory, you can sell the older products to your customers at a discounted price. It not only helps you to make a clearance of the overstocked products but also provides your brand with the much-needed time and effort to concentrate on stocking new products, thereby skyrocketing your revenues in the long run.

Key Takeaway

Technology-powered catalog management is indeed a robust addition to your marketing strategy. Your business does not need it just for engagingly promoting your products but you can also empower your sales representatives, expand your customer base, and keep your business ahead of the competitors. With the right product catalog management software, you can make everyone’s lives easier with updated, accurate, and readily available product content.

VARStreet offers the best-in-class eCommerce catalog management software that lets you add any product to your catalog with ease. You can also create compelling product descriptions, technical specifications, high-resolution images, and much more for your custom products. Not only this, but it also helps in the quoting process by allowing you to upload unique products from the catalog to the quotes seamlessly. Therefore, VARStreet is much more than just eCommerce as it extends unparalleled support, whenever you need it.

So, choose wisely and embrace the benefits of technology-powered catalog management to drive your business to significant growth.