What is an Aggregated Catalog: Importance and Benefits

Introduction

In spite of what the people in the internet age may think, catalogs are not outdated. In fact, brands require product catalogs as much today as they usually have. It has become even more essential when online product catalogs provide an opportunity to connect with new customers, showcase your offerings, and enlarge your customer base.

In the online world, customers don’t visit the store of resellers and browse their products and services. With the help of aggregated product catalog software, the resellers can view product information in one location with easy access to order placement.

Are you still confused about what benefits you will derive from the Aggregated Catalog? Look further into the post to get an in-depth understanding of an aggregate catalog and how it can help you boost your sales and revenue.

What is an Aggregated Catalog?

An Aggregated Catalog is a Catalog Management Software that contributes to the aggregation of catalogs from multiple resellers. Through this, you will get comprehensive and up-to-date information from all the sources. The catalog is prepared to provide all the information that is relevant for the proper functioning of the sales and marketing team. The team members can, thus, use the information to conduct research about the products or make product comparisons, and accordingly, frame strategies.

The aggregated catalog software authorizes the resellers by serving all the information in one plate. This way, they can make informed purchase decisions. This catalog management software enhances the experience of the resellers and terminates the process of reaching multiple vendors to acquire product information.

Importance of Aggregated Catalog

The value-added resellers are required to submit their IT Product Catalog to their customers in the form of a hard copy, soft copy, or a subset of the same. They also need to provide the contract pricing as asked by the customers.

With the help of aggregated product catalog, the resellers can provide all the information to the customers with a single click. You can send the details effortlessly through an email or FTP-based format, depending upon the file size. The aggregated catalog is complete with rich content and will contain crucial information like the price, description, delivery, product data, category, and sub-category. Therefore, the aggregated product catalog is helpful in saving the time of the resellers and empowering them to concentrate more on enhancing the experience of the customers. This process will eventually lead to increased conversions and revenue generation.

Benefits of Aggregated Catalog to Your Ecommerce Business

A simplified and organized ecommerce Catalog management Software provides several benefits to the customers, including corporate, government, or educational institutions. Let’s discuss some of the significant benefits of aggregated catalog to your ecommerce store in detail:

Add Products to the Custom Catalog Effortlessly

The aggregated catalog allows you to add custom products or services to the catalog. The catalog provides you an opportunity to include all the information about the product pertaining to the price, description, delivery, category, and product data. You can also include other distribution networks or services like installation, warranty, and much more in your personalized catalog.

Using an aggregate catalog, you can include content, i.e., write or upload product descriptions, technical specifications, unique categorization, and marketing collaterals. It also allows you to manage inventory in one place through auto-update using FTP.

If you want rich content for your products, you can generate content for your customized product in a single software. Therefore, the resellers can effortlessly add or upload products to the custom aggregated catalog.

Deliver the Right IT Product Content to Meet the Needs of the Customer

Nowadays, customers demand a great user experience while browsing products and services. They love to look at the images of the product, make a comparison between different products, and analyze the technical specifications before making an informed decision about the product purchase.

The IT Product Catalog allows you to deliver custom product content to meet the needs of the customers through the following ways:

• Images- The resellers have an opportunity to add or upload multiple product images of different sizes, along with the product thumbnails.

• Product Descriptions- Whether you want to add a long or short description of the product, you can easily do so with the help of aggregated catalog software.

• Technical Specifications- The catalog provides you a space to mention the detailed technical specifications of the product.

• Marketing Collaterals- You can also showcase collaterals like user manuals, manufacturer brochures, marketing videos, and much more.

• Upsell Information- The aggregated catalog offers you an opportunity to show “Similar Products” on the product feed of your ecommerce store.

• Cross-Sell Information- Cross-sell information may include “Related Products” so that you can make an informed purchase decision.

Manage All Your Business Processes Effectively

An aggregated catalog software is a unified solution for the management of your business processes. You can create an online store with trendy and responsive templates and get started with your ecommerce journey with rich functionalities and integrations. If you already have an ecommerce store, you can market your products through utilities and multi-channel marketing to generate sales and revenue for your business.

The aggregate catalog also allows you to manage CRM functions through seamless integration with the ecommerce store. You can easily create, send, and manage quotes or proposals with real-time pricing and inventory, thereby helping you to partner with multiple distributors.

Analytics, sourcing and procurement, and marketing are also some of the other aspects where you can look into through aggregated catalog software. Hence, the aggregated product catalog brings the management of all the business processes under one roof.

Get Rich Content for Your VAR Business for Free

The well-established value-added resellers spend a myriad of dollars every month to provide rich content to their customers. With the help of an aggregated product catalog, you can get rich content for your VAR ecommerce business for free. For instance, VARStreet’s aggregated catalog has a partnership with Etilize and IceCat that authorizes them to provide rich content free of cost.

Moreover, the catalog gives a universal and structured taxonomy for all the products, giving a clear picture of the VAR product catalog. You have the power to automate all updates from the distributor in your VAR catalog.

Understand the Government Business Like No Other

The aggregated product catalog helps you to collaborate with some of the largest resellers selling to Governments and educational institutions. It provides you with the authority to upload only contract products to the contract catalog. In simple terms, you can add the products from the aggregated catalog against the contracts effortlessly and effectively.

It permits you to make an informed decision about whether the open market items will be authorized to sell under a particular contract or not. The aggregated or custom catalog also features personalized filters so that the resellers can exclude non-catalog items when creating quotations or setting up contracts.

Key Takeaway

If you want to succeed, you need to incorporate catalog management into your business. It is because customers demand vivid, rich, detailed, and consistent information from e-tailers. Furthermore, the customers have developed the habit of making a detailed comparison of the product catalogs from multiple channels.

Simply put, an aggregated catalog is a detailed document of the information related to the products of your business. It includes product images, descriptions, delivery guidelines, pricing information, handling cost, and much more. All this information is directly proportional to the decision of the customers.

Therefore, aggregated catalog management helps the e-tailers to overcome the shortcomings related to catalog management.