Enterprise resellers handle business with big enterprises and that is why enterprise reseller management is so crucial for them.
This particular guide is a must-read for all enterprise resellers as you will find out why enterprise reseller management is so crucial and how it can benefit the enterprise resellers in their B2B eCommerce journey.
Table of Contents
What is Enterprise Reseller Management?
In simple words, enterprise reseller management is a practice of using all the IT tools and business strategies to optimize and manage sales processes and the overall enterprise reseller business in general.
Good management is the key to a successful business and that is why it becomes so important when we talk about the growth of an online B2B enterprise reseller business. Enterprise reseller management streamlines the entire business process right from the foundation level to the very top of the chain. This ensures that all the operations of your business keep running smoothly.
Why is Enterprise Reseller Management Important?
Allows You to Handle Huge Amount of Data
When we talk about enterprise resellers, everything automatically goes to a larger scale. Large operating teams, large product catalogs, loads of data involving customers and products. With so much data to work with, you need an enterprise reseller management software or tool, which can help you handle all the data seamlessly.
Enterprise resellers often work with multiple distributors to sell a wide range of products on their eCommerce store. This means that they also have to transfer the entire product catalogs from different distributors on their website. This is where VARStreet can help you in your enterprise reseller management. With our eCommerce platform, you can easily get product catalogs from different distributors directly on your eCommerce store.
Helps in Building a Brand
In the 21st century, it is all about building your brand on the internet. Just by having a strong brand name and image, you can drive lots of traffic to your enterprise reseller business. However, creating your brand is easier said than done. It requires a lot of hard work and a great eCommerce platform that can help you create your brand.
Fortunately, VARStreet understands it better than anyone else. With our eCommerce solution, you can create your branding for your enterprise reseller business. With us, you get complete freedom to choose a theme to create your branding. You can customize your eCommerce store as per your branding requirements so that you can create a strong brand image.
Seamless Workflow
One of the biggest challenges for enterprise resellers is to manage the workflow. When so many teams from different departments are involved, managing everything smoothly can be complex and a bit of a challenge. To ease the workflow and manage everything seamlessly, you need an enterprise reseller management tool.
Enterprise reseller management tool streamlines the workflow by providing better tools to each team so that they can carry out their operations smoothly. VARStreet provides you with business management tools like sales quoting software, CRM software, etc. to streamline your workflow. With our management tools, you can get more work done in less time and the chances for human error also decrease significantly.
Ability to Create Bundles
One of the main ways by which enterprise resellers make a profit is by selling bundled products. Not only that, many times, enterprise resellers have to sell complex products that come either as kits or assemblies. To sell those kinds of products, your online store or sales tools must be well-optimized and can create bundles.
That is no problem when you choose VARStreet as your eCommerce platform. Our eCommerce stores have prebuilt functionality that allows our enterprise resellers to create and sell complex products that can only be sold as bundles or kits. Also, you can sell these products online as well as offline.
Upsell and Cross-sell Products
Another innovative way of making online profits is by upselling and cross-selling products. Oftentimes some products are not quite useful by themselves and they need some add-on products to make full use of all of their features. That is where your enterprise reseller management tool should enable you to show related products and alternative products for a particular product.
VARStreet understands that it is crucial to provide resellers with the ability to upsell and cross-sell products wherever there is an opportunity. That is why our platform gives you the option to upsell products and also provides users with cross-sell suggestions so that they can select the best products for them.
Large Product Catalog
For enterprise resellers, it is a must that they have a wide range of products on their eCommerce store. By having a large product catalog, enterprise resellers can attract more customers and provide an option to shop from an all-in-one eCommerce store.
VARStreet has connections with 45+ distributors and that is why all of our users get an aggregated product catalog. Resellers can select from the list of the distributors and add products to their respective eCommerce stores. This way, resellers can provide their customers with a wide range of products and generate more sales on their eCommerce stores.
Customization for Customers
Another reason why enterprise reseller management is so crucial is that it helps the resellers provide customization options for their customers. B2B customers often order in bulk quantities and that is why it is important to cater to their customization needs.
Many B2B enterprise resellers create the option for their customers to log in and get a customized landing page specially made for them. This makes them feel more valued and builds trust. With VARStreet, resellers can create custom catalogs, pricing, and customer-specific landing pages upon login by their customers.
Customization for Enterprise Resellers
Enterprise reseller management practices also bring a lot of customization options for enterprise resellers as well. Using these customizations, resellers can optimize their eCommerce store in a much better way.
With VARStreet, you get loads of customization options as we provide seamless integrations with all popular ERP, CRM, and accounting software. This streamlines the business processes and transactions and helps improve the efficiency of your business.
Control Multiple Stores
Enterprise resellers often have multiple stores so that they can sell products to a wide range of audiences. To manage all of that smoothly, you need enterprise reseller management. With VARStreet, you can seamlessly control multiple stores from the same backend. This reduces the time and resources involved in managing multiple stores individually.
Closing Phrase
That was all about why enterprise reseller management is so important for any enterprise reseller.
All of the enterprise resellers handle a huge amount of data and often operate multiple online stores. In order to manage all of that and reduce the risk of any errors that can hinder the user experience of your online store, enterprise reseller management is crucial.
If you are looking to find the best eCommerce platform for an enterprise reseller then look no further. VARStreet provides you with the best enterprise reseller management in the market. With our expertise in this field, you get the best tools and the right platform to grow your business online.
Reach out to us today, and know more about our enterprise reseller management.
