The B2B eCommerce industry is growing and opening a lot of opportunities for new businesses. Many sellers, resellers, value-added resellers(VARs) are making a good profit on the internet.
One of the key reasons is the opportunity to sell a wide range of products online. These days any eCommerce store can sell thousands of products online.
However, if you look at the backend of things, there is a lot that goes into maintaining the record of product data for thousands of different products.
It is only with the help of catalog management solutions that online businesses can maintain and sell thousands of products online.
In this guide, you will learn about catalog management software and how it helps your eCommerce store and online business to grow online.
What is a Product Catalog?
A product catalog is a collection of essential data that provides relevant information about a product. This data includes media and text that can aid a customer in making a buying decision.
In a product catalog, you will generally find information including the features, descriptions, dimensions, price, weight, availability, color, customer reviews, etc. of a product. Using all of this information, you can make a buying decision.
To understand it better let’s take an example: suppose you want an office table for yourself. You go online and search for an office table and then you get various results. As a buyer, you will check a few sites and then look for product images, dimensions, specifications, reviews, etc. Then you will find the best one in your budget. So whatever product images, specifications, etc. you see online, you can call it a product catalog.
What is Catalog Management Software?
All of the eCommerce stores, be it small or big, are always selling products on their website. Usually, there are a lot of products that are live for sale.
Handling all of the product data for the products that are live for sale can be a challenging task. It is almost impossible to maintain the product data manually.
This is where catalog management solutions come to save the day. In simple words, catalog management software helps resellers to maintain product data for all products in one place.
This makes it easy for the resellers to maintain consistent product data on their eCommerce store and also empowers their sales reps.
Why Use it for Your eCommerce Business?
A catalog management software is highly beneficial for resellers who sell products from a wide range of distributors on their eCommerce store. The software helps them to maintain the product data consistently.
Here is why resellers should use catalog management software for their eCommerce business:
Get a Central Hub to Handle All Product Data
If you are a reseller who has partnerships with various distributors then you need catalog management software. Different distributors have different products and information related to them.
To handle all of that, you need a central hub where you can easily manage all of the product data from different distributors and this is exactly what a catalog management solution does.
Sometimes there are new products that are launched and are required to be added to your eCommerce store. With a catalog management solution, you can easily manage all of that.
On top of that, catalog management solutions also help you reduce redundancy in product data.
Allows Your Team to Access Product Data Easily
Your sales team or backend team needs consistent product data as a basic requirement. However, the backend side of things can be complex for people to understand. The same information is effectively shared with the entire team.
With a catalog management solution, you can empower your team with all the product data in the simple form. Using the software, all of the business users can seamlessly manage all the product data from one place.
Provides Smooth Classification and Categorization of Products
The ultimate aim of all the software and tools is to provide a seamless user experience for the customers when they visit your eCommerce store. The catalog management software helps you achieve that by providing a smooth classification and categorization of products.
The classification and categorization of products guide the users to find the right products on your website.
If you do not categorize the products correctly, customers will not be able to find the products they are looking for. This can have adverse effects on your eCommerce store as customers will never return to your store.
However, with catalog management software, you can easily make sure that your products are organized and categorized correctly.
Data Sheets for Different Marketplaces
As a new reseller, you do not want to restrict yourself to just your eCommerce store. You can start selling products on different marketplaces to sell more and make a strong brand image.
The issue with doing it is that different marketplaces have different formats for accepting product data. So to maintain the accuracy and consistency of the product database with precise information becomes necessary.
With catalog management software, you get accurate and ready-to-upload data sheets for different marketplaces.
Adaptable Images and Content for Various Marketplaces
Modern consumers are more aware and conduct thorough research before buying something. This is because they have a lot of choices and they can easily compare the products online.
Customers compare the product description with the images to see if it fits the description or not before making any decision.
That is why your product data and images must be consistent on various marketplaces. A good catalog management solution can automatically adjust the product data and images as per a marketplaces’ standards.
Benefits of Using VARStreet Catalog Management Software
Easily Handles Big Amounts of Data
The ultimate goal for any business is to grow and that means adding and selling more products on your eCommerce store. We at VARStreet understand your goals and that is why our catalog management software can easily handle an enormous amount of data.
It doesn’t matter how many products you want to sell online. With our catalog management software, you can easily maintain a lot of product data.
Option to Add Custom Products and Services
VARStreet keeps the option open to add custom products and services to your eCommerce store. This is also essential for the growth of your eCommerce store.
When you have the option to add custom products and services, scalability is not a challenge. You can add whatever you want to sell and increase your target audience easily.
Seamless Catalog Management
The most important job for any catalog management software is to provide a seamless catalog management experience and with VARStreet, you get exactly that. Our catalog management is easy to use and has an easy learning curve.
Any business user can learn to use the software and with a clean and simple UI, it is easy to maintain the product data.
Cloud-Based Solution
With reliable internet and powerful devices easily available everywhere, cloud-based solutions are much more efficient. Our catalog management software is a cloud-based solution.
This means that you can easily access any device that has an internet connection and a browser. With increased mobility options and cross-platform support, you and your team members are more empowered as they can access the product data anywhere at any time.
The Choice to Add and Edit Your Content
Sometimes, the product data provided by the distributors is quite generic and often incomplete. To counter that, you get the option to add and edit your content with our catalog management software.
With tons of customization options, you can write or upload unique categorization, product descriptions, tech specs, marketing collateral, etc for your eCommerce store with no issues.
Provides Rich Content for Your eCommerce Store
As mentioned earlier, these days consumers have a lot of options and that is why they want the best. It means that your eCommerce store must provide customers with the best product data.
To provide rich content for your eCommerce store, we have partnered with Etilize and IceCat to get you rich content like product images, descriptions, tech-specs, etc.
Closing Phrase
There are a lot of reasons why you should use a catalog management solution for your eCommerce business. First of all, it provides you with a central hub for maintaining all the product data. It also helps you maintain the product data on different marketplaces.
With the catalog management solution, you can classify and organize a wide range of products simply. As a reseller, you must have a catalog management solution.
If you are looking for one then VARStreet provides the best catalog solution for you. It is a cloud-based solution that can handle big amounts of data and it also allows you to add your content.
